There’s a new alternate reality game in the wild, and it goes by the name of “Frozen Indigo Angel.” It’s a promotion put on by BBC Radio 1, and is promoting Radio 1’s Big Weekend music festival. The event is the largest free music festival in Europe, and the game has a number of tie-ins to real world entities — the BBC web site, radio, podcasts and many popular web sites are where you can find information leading to the game.
The trailhead for the game can be found at www.pauldenchfield.com, which details the life of Paul Denchfield, who obviously loves the conveniences of Web 2.0, as he uses Twitter, Flickr, Imeem and YouTube to tell his story. Recently, there was a live event involving Paul as he protested at the BBC, and our sources tell us that there are more live events in the near future.
The blogosphere has taken interest in the game, as Matt Deegan, Wonderland and The Guardian Blog have all featured the game in recent posts. This is yet another example of how the BBC has embraced alternate reality gaming as a content delivery model and buzzmaker, as previous ARGs Jamie Kane and Wannabes have come out of the BBC camp.
One last thing, for you faithful ARGNet readers — watch this game carefully, as we have an inside track on a very interesting development to come very, very soon.