Why So Serious, Halloween Edition

October 30, 2007 · By Michael Andersen in Events, News, Update 

whysohalloween.jpgAt the stroke of midnight (Eastern time, GMT -4) on Halloween, the newest chapter in 42 Entertainment‘s alternate reality game promoting the release of the movie “The Dark Knight” launched. Over the past few weeks, the website WhySoSerious.com depicted a slowly rotting Halloween pumpkin with a diminishing candle.

Just minutes ago, as the candle burnt out, the page changed to show 49 small pieces of paper on a worktable. Each piece links to a puzzle involving a US city. A note from the Joker says,

“Hey, clowns! Ready to do what you’re told? First, don’t start before daylight. With a police force this corrupt, it’s not safe to be out at night, and anyway, you won’t be able to see the things you want to find.

Follow all of my directions to the letter and send photos of what you find.

I’ll make it worth your while, I promise – for what that’s worth…

The campaign to promote the new Batman movie started in May with a handful of Joker playing cards discovered in a California comic book store, and led to a massive email campaign to reveal the new face of the Joker. Later in July, strange dollar bills were distributed at Comic-Con that led 140 lucky participants on a scavenger hunt throughout the city of San Diego. Now, it appears the scavenger hunt has expanded on a national scale as participants are encouraged to solve a series of puzzles and send in photographs.

Check back at ARGNet for updates as the story develops.

Click Here for the discussion at UnFiction.
Click Here for ARGNet columnist Geoff May’s wiki for the Dark Knight ARG.

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