On Valentine’s Day, Steven Gould’s novel Jumper will grace the silver screens. However, if you look carefully you can already find signs of the film. Hayden Christensen can be seen “jumping” into a Hewlett Packard advertisement starring Serena Williams. And now, the movie is jumping into LonelyGirl15.
LG15 Studios are no strangers to product placement. Last March, the 158th installment of the series was sponsored by Ice Breakers Sours Gum. Similar product placement followed in June with the introduction of Neutrogena into the story. However, the introduction of a Jumper-themed subplot seems to be taking product placement a step further, as followers of the series meet Jack, a “Jumper” who interacts with series regular Taylor.
The integration of stories from other universes is not a new concept, as Perplex City linked up with the BBC’s game Frozen Indigo Angel to promote Radio 1’s Big Weekend music festival. However, 20th Century Fox’s innovative advertising push for the film serves as a reminder that new media content creators have options in funding projects.
Image courtesy of danielbeast of the lonelygirl15 forums, via The Guardian.