Monsters vs Aliens Invades the Superbowl

January 25, 2009 · By Michael Andersen in Events, News, Update 

filkenheimerA few weeks ago, I wrote about the new alternate reality game promoting DreamWorks’ new animated film, Monsters vs. Aliens. This article announces an update of gigantic proportions.

Since our last article, players discovered the existence of Dr. Harold Filkenheimer, an eccentric and ethically flexible researcher at DARGenetech International with a quirky sense of humor. The comical Dr. Filkenheimer carries a grudge against Jeffrey Freedman, and he needs our help to discredit the gullible conspiracy theorist. On Superbowl Sunday, Harold Filkenheimer is going to activate the Abstract Recrimination Generator (or A.R.G.) to “use our most devious black ops skills to create a mass media propaganda campaign to turn the tables on those who would accuse us of problematic things.” Apparently, he will need the “l33t sk1llz” of those skilled with A.R.G.

Dr. Filkehnheimer sent a coded message to players instructing them to “[c]ommence the attack against top secret conspiracy on 1st fish February 2009 convincing public truth all part campaign marketing evidence we planted to discredit him Super Bowl 43.”

According to an article on the Variety website, DreamWorks purchased a 90-second 3-D advertisement for Monsters vs. Aliens during the SuperBowl. In preparation, DreamWorks is giving away 150 million pairs of glasses at 28,000 retail locations. You can also request a pair of glasses by calling 1-800-646-2904. Will the extended trailer lead to something else? Only time will tell. So grab your chicken wings and be on the lookout for something suspicious during the Superbowl.

Go Steelers!

Editor’s note: The aforementioned support of the Steelers is the view of the author and is not in any way representative of the views of ARGNet. ARGNet supports both teams, especially the Cardinals, because everybody loves a Cinderella story. :)


3 Responses to “Monsters vs Aliens Invades the Superbowl”

  1. tygr20 on January 26th, 2009 4:40 am

    Of course, this reader assumes the writer would still consider Larry Fitzgerald playoff MVP regardless of loyalties, right? :) Go Colts in 09-10!

  2. Michael Andersen on January 26th, 2009 1:35 pm

    As someone who was hoping to see the Eagles in the Superbowl this year, the writer is willing to consider MVP alternatives.

  3. 3D igen, någon har lyssnat : Medspel on January 26th, 2009 3:36 pm

    […] fler verkar ha samma inställning. ARGNet rapporterar att de 3D-filmer som skall visas verkar ha kopplingar till det ARG/verklighetsspel som Dreamworks producerar i samband med släppet av filmen M…. Huruvida vi kommer att få se något av det här i den svenska sändningen har jag ingen aning om, […]

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