HBO Brings Blood Copy Back From the Dead for True Blood Season 2

May 21, 2009 · By Michael Andersen in Game Launch, News, Update 

truebloodsignUPDATE 09/12/2010: Welcome to ARGNet, True Blood fans! The BloodCopy.com website appears to be experiencing server issues due to the finale. If you’re interested in learning more about the viral marketing behind the show, check out our previous coverage, or read about the mysterious package that launched the campaign back in May 2008.

Last year, HBO and Campfire Media created an integrated media campaign to introduce the public to Charlaine Harris’ Southern Vampire series that included targeted mailings, vials of fake blood, and a fake protest in NYC by the American Vampire League, an organization working to secure equal rights for vampires. HBO summarized the content with a weekly faux-documentary, The Blood Copy Report.

With the season 2 premiere of True Blood scheduled to air June 14th on HBO, vestiges of last year’s viral campaign are beginning to surface. Andrew Kasday, one of the characters behind the website BloodCopy.com, was turned into a vampire, and has “revamped” the site into an expose on human-vampire relations. Andrew has recently hinted that he has a secret reason behind bringing Blood Copy back from the dead.

Building off the success of last year’s Blood Copy Report, many of Andrew’s stories have been picked up by HBO’s vampire news program, The Perspective with Victoria Davis, which is scheduled to run weekly segments until August 18th. While the experience has been relatively passive so far, the decision to air Victoria Davis’ faux-news segment concurrently with True Blood’s air time leaves the possibility for more open.

Click Here to visit BloodCopy.com
Click Here to watch the first edition of The Perspective with Victoria Davis
Click Here to follow Andrew on Twitter

Image courtesy of Jonathan, via Geekologie.com

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One Response to “HBO Brings Blood Copy Back From the Dead for True Blood Season 2”

  1. Ouch! HBO’s Vampire Show Bites Business Blog | Peter Kafka | MediaMemo | AllThingsD on May 23rd, 2009 6:14 pm

    […] promote the show, as well as other marketing stunts the cable network has rolled out, are available here. But if you don’t have time to read a whole blog post, do be aware that this anti-Vampire […]

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