Pixel Pitch Award Helps Desedo Turn “Heart of the City” Daydream Into Reality
Power to the Pixel’s Cross-Media Film Forum at The Times BFI London Film Festival has come to a close. Capping off the event, Power to the Pixel announced that Desedo Films won the 2009 Babelgum Pixel Pitch Award for their project Heart of the City, taking home a £6,000 prize to turn their pitch into a reality.
Power to the Pixel received 120 submissions from 14 countries for the Pixel Pitch competition. Seven teams from production companies hailing from France, the UK, and the United States were invited to present in London during the festival. In the end, Desedo’s project came on top, with the evocative tagline, “What if Kanye West Met Lord of the Rings?“
Heart of the City was pitched as a “quest narrative set in the world of urban teens: a web series, an ARG, comics, products and a feature film.” The story revolves around two New York City teens who discover a talisman that enables them to transform their daydreams into reality. Over the course of the story, they explore the talisman’s secrets “between skateboarding, romance, and momma jokes.”
Desedo specializes in creating content for new media and minority markets. According to Desedo’s website, their market “is a robust world of Black Nerds, Asian B-Boys, and Muslimah Bloggers. People that we know yearn for brands to better understand them, and to speak intelligently to them. To grasp the nuance of niche.” You can read about some of their early thoughts on how to utilize the alternate reality gaming space with their perpetually-in-beta thought experiment, Fall Down, Walk Up.
Congratulations to Desedo Films for winning Babelgum’s Pixel Pitch Award, and good luck with Heart of the City.
EDIT 10/19: Videos from Power to the Pixel will be available on Babelgum’s website later this week.