http://www.argn.com/2010/01/looking_back_at_scholastics_transmedia_efforts_for_39_clues/ Your first choice for ARG news. Wed, 08 Feb 2012 22:50:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.argn.com/2010/01/looking_back_at_scholastics_transmedia_efforts_for_39_clues/comment-page-1/#comment-7875 SXSW Report: Transmedia and Alternate Reality Game Marketing | Publishing Perspectives Mon, 06 Feb 2012 19:23:00 +0000 http://www.argn.com/?p=3096#comment-7875 [...] a given story, as well as to promote the book and engage readers. Scholastic has done both the 39 Clues series as well as its new game based on Trackers by Patrick Carman. A game based on German bestseller [...] [...] a given story, as well as to promote the book and engage readers. Scholastic has done both the 39 Clues series as well as its new game based on Trackers by Patrick Carman. A game based on German bestseller [...]

]]> http://www.argn.com/2010/01/looking_back_at_scholastics_transmedia_efforts_for_39_clues/comment-page-1/#comment-3161 Social Marketer | Blog | Transmedia Storytelling for Social Marketers: A Sample Campaign Tue, 19 Oct 2010 19:50:12 +0000 http://www.argn.com/?p=3096#comment-3161 [...] media (e.g., a movie, a graphic novel, an audiobook). Beyond using transmedia for the sheer joy of telling a story, this approach is now often used to promote television shows and movies, as well as marketing [...] [...] media (e.g., a movie, a graphic novel, an audiobook). Beyond using transmedia for the sheer joy of telling a story, this approach is now often used to promote television shows and movies, as well as marketing [...]

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