On March 29th at Cult Studios in New York City, marketing agency Story Worldwide will attempt to put the nail in the coffin of traditional advertising with the Post-Advertising Summit, an immersive, hands-on conference to explore the future of marketing designed for strategists and storytellers keen on producing branded content in a new age. With a focus on how audiences control and consume brand messages, the Summit promises a full day of exciting discussions about a future beyond advertising.
“In today’s post-advertising world, brands can only communicate with audiences by producing content that people actually want and can share,” said Keith Blanchard, Executive Creative Director of Story Worldwide. “We’re looking forward to exploring how any brand can create useful, entertaining media that tells a compelling story, resonates with audiences, and serves a brand’s objectives.”
There is no doubt that the relationship between audiences and brands have changed over time, trending toward more engagement and even invitations for audiences to collaborate. At the Summit, The Wharton School’s Future of Advertising Program will unveil its study of “What Makes Ads Go Viral?”, providing groundbreaking insight into how brands can capture audiences and buzz in the highly competitive realm of online video marketing.
Panels and keynotes will discuss the complex emerging landscape of social, mobile, and digital solutions while providing the experience and expertise of industry leaders producing entertaining content in the post-advertising age. But true to this new emphasis on audience engagement, participants in the Post-Advertising Summit will be treated to two workshop sessions where together they will create entertaining content, a hands-on way to see firsthand the power of engagement and internalize techniques, strategies, and methodologies to navigate brands through the post-advertising world.
Check out the Post-Advertising Summit’s schedule for more information and to register for this full-day event in New York City. Early bird registration ends on February 29, but whether you register before or after that date, remember to take advantage of ARGNet’s media sponsorship of the event by using the discount code ARG for an additional 30% off registration.