ARGFest-o-Con, the annual conference dedicated to bringing together players and creators of alternate reality games and transmedia storytelling experiments, is heading north to Ryerson University in Toronto, Canada between July 26th and July 28th. Over the past 11 years, ARGFest has played host to city-wide puzzle trails, panels, and live events that allow attendees to roll up their sleeves and practice what they preach, playing through interactive experiences in between discussing past campaigns and best practices. Last year’s conference won Bloomington Indiana’s “Host of the Year” award. In addition to the mainstays of previous years, ARGFest 2012 is adding a little something extra: an advanced screening of The Institute, a documentary about San Francisco’s long-standing alternate reality game, The Jejune Institute.
For those unfamiliar with the project, The Jejune Institute was a highly immersive alternate reality game that took place in San Francisco over the course of three years. The narrative centered around a secretive new age cult, leading players on an exploration of the city that asked them to discover hidden secrets by following puzzle trails throughout San Francisco that showcased overlooked landmarks both real and fictional. The 90-minute documentary features interviews with the game’s developers at Nonchalance and some of the game’s players/inductees. The Nonchalance team were panelists at a previous ARGFest, providing an introduction to the experience.
Early-bird registration for ARGFest is open until May 31st, so you still have two days before the cost of admission goes up. Keep an eye on argfestocon.com in the coming weeks for updates on speakers and events.
Six to Start have recently introduced their latest independent game, Zombies, Run!, and it has taken only days to reach the desired amount of pledges on Kickstarter to develop it by the first quarter of 2012. It is easy to see what has gotten gamers, runners and zombie aficionados so excited.
Zombies, Run! is a running game and interactive audio adventure which takes place during a zombie apocalypse. The game mechanics are fairly simple. The player assumes the role of the zombie survivalist known as “Runner 5” by going for a run with their smartphone and a pair of headphones. As players run, they collect items that are vital for the survival of their community. Their base grows thanks to the player allocating resources where they are needed most. And as it grows, more content will be unlocked. The running missions are an integral part of a transmedia storyline which unfolds through the orders and voice recordings heard while running, and also through puzzles, websites and documents that players can uncover online once they have safely returned home. As an exercise aid, the game also keeps track of more traditional running metrics such as distance covered and calories burned.
Digital Book World, an online community for publishing professionals and host to the StoryWorld Conference + Expo, will feature ARGNet owner and senior editor Michael Andersen in StoryWorld’s July 27th WEBcast. The webcast is titled What’s Possible with Transmedia: Case Studies in Successful Projects and will air at 1:00 p.m. EDT.
According to Digital Book World, the transmedia campaigns that Andersen will talk about during this roundtable webcast include HBO’s recent Maester’s Path experience; Chain Factor, the Numb3rs tv series’ episode tie-in experience (and addictive flash game) from 2007; and Valve’s Portal 2 ARG.
Attendees may register here for this free webcast. Registration is required to attend the free webcast and to access the audio recording.
For those interested in attending the StoryWorld Conference + Expo, ARGNet is pleased to offer our readers a promotional code. When registering for StoryWorld, use the code ARGN11 to receive $50 off the early bird price for StoryWorld’s conference registration.
What: StoryWorld WEBcast featuring ARGNet’s Michael Andersen
When: Wednesday, July 27th at 1:00 p.m. EDT
Where: Register here
Six to Start and the BBC have teamed up to create a transmedia experience tied in with BBC Two documentary The Code, expected to air at the end of July. The Code is presented by Professor of Mathematics Marcus du Sautoy (Horizon on BBC2, The Beauty of Diagrams on BBC4) and explores how the world around us conforms to and can be explained by mathematical codes. Six to Start are next-generation storytellers with plenty of experience creating storytelling projects for different clients, often in the form of alternate reality games or treasure hunts. They’ve worked with the BBC before on projects like Spooks: Code 9 and Seven Ages Quest. As a first for the BBC and possibly a world first, an interactive experience called The Code Challenge has been seamlessly integrated in the writing and filming of The Code since inception. Viewers can participate in an engaging treasure hunt which will take place before, during, and after the series that will extend their understanding of basic mathematical principles.
The Code Challenge begins well before the airing of the actual show. Soon, 1000 people in the UK will receive a secret message with one of the first puzzles of the challenge. For a chance to be one of those 1000, keep an eye on Twitter @bbccode and apply via Twitter or e-mail. A few weeks before the show airs, several Flash games containing clues, puzzles, and more information about the Code will also appear online. The series itself is expected to air at the end of July and will be split into three 60-minute episodes: Magic Numbers, Nature’s Building Blocks and Predicting the Future. Six clues are connected to each episode. Three will be hidden in the programme itself, which can be watched live on BBC Two or on BBC iPlayer. One community clue can only be solved by working together with a group of players. Two further clues will be revealed on the blog and through a Flash game. Players can then enter the six answers they found for each episode into the ‘codebreaker’ to receive three passwords with which they can unlock the ultimate challenge.
It’s the 10th anniversary of ARGFest-o-Con August 18th-21st in Bloomington, Indiana. Perhaps this seems inconsequential to you. Perhaps, you forget that 10 years ago an interactive experience called The Beast shook people’s lives more than any church mass ever has. So, chew on this: what once seemed crazy is now a definitive part of the future of interactive media. Today everyone from across the entertainment and media industries now lines up to imagine how an alternate reality game or transmedia storytelling strategies could be used to help market their products or shake their communities into action. In the music business right now, it’s the Lady Gaga ARG, while video games generate buzz through ARGs as with Valve 2’s ARG, and ARGs are used to support reality TV. Earlier this year, Fourth Wall Studios received a $15-million investment to bring together some of the most renowned ARG designers in one studio. They’re preparing to tempt the ever-growing audience for some of the latest and greatest blockbuster films on the horizon.
Not sure if ARGFest is for you? In the words of ARGFest’s primary organizer, Jonathan Waite, are you “ready to take part in a unique, perhaps life-altering experience”? Do you have “an open mind and a curiosity about how gaming can go beyond traditional media”? Then by all means, catch the early bird discount (promotion ends today!) and get yourself a ticket to ARGFest.
I asked Waite about the context of this year’s ARGFest: “I think one of the most exciting things about ARGFest-o-Con 2011 is that we are celebrating our tenth “anniversary.” Even though the first ARGFest-o-Con was in 2003, this is the 10th time we are gathering as a community, and the tenth city playing host for the event. I’m also very excited to be visiting Bloomington, Indiana, as it is a unique and welcoming city that we think will really impress the attendees. As always, ARGFest-o-Con will be a fun, informative and educational event where fans and players of games can sit alongside leaders in transmedia while enjoying intimate, interactive discussions and presentations.”
To coincide with the launch of Socks, Inc., Awkward Hug has found it in their hearts to offer ARGNet readers a chance to win all the tools necessary to join the fun in style. So put your talents at tweeting to the test for a chance to take home a portable movie camera and Super Awesome Sock Making kit.
The Socks, Inc. Twitter Contest
Socks, Incorporated needs your help to come up with tweet sized commercial tag-lines for the game! They will award a Super Awesome Sock Puppet making kit complete with a Sanyo Full HD 1080 Pocket Movie Camera to the person (or sock) with the best Socks, Inc. themed Tweet. Mr. Barnsworth is taking time from his busy schedule of hanging out with underwear models to judge the contest himself!
To enter the Socks, Inc. Twitter contest, all you need to do is:
- Write and Tweet a commercial tagline for Socks, Inc.; and
- Make sure to include the Socks, Inc. website, http://socksinc.com, and the hashtag #argn
Mr. Barnsworth will be judging on creativity, so go nuts!
The deadline for submissions is Thursday, May 19th, 2011 at 11:59PM EST. ARGNet and Awkward Hug will contact potential winners via twitter on May 23rd. Read on for the Official Rules.