Socks Inc. Introduces Players to a World of Sockcraft

May 12, 2011 · By in Game Launch, News, Previews · 1 Comment 

Prepare to work your socks off at Socks Inc., the factory that makes Believe. Socks Inc. is the largest employer of sock puppets in the world and if you play your cards right, you too could be hired, starting today. To complete your employment application, create a sock puppet, go the Socks Inc. website, and register to join the fun. Socks Inc. is the second alternate reality game to come from Awkward Hug, following up on their romantic comedy Must Love Robots. Over the coming months, Socks Inc., lovingly referred to as “World of Sockcraft” by Awkward Hug’s lead game designer Jim Babb, plans on sending you and your sock puppet on countless storytelling missions that will keep you on your toes.

The main storyline of Socks Inc. is explored in Mr. Barnsworth’s office, the boss at Socks, Inc. Other themes, stories and missions  are available in the company’s other departments: so far, these include Athletics, Groundskeeping, Politics, Waste Management, and Research & Development. The webpage has a few empty slots left for future departments and added content. Socks Inc. employees are sent out into a world of storytelling adventures, which are usually introduced by one of the many colourful characters running the different departments. Once you have accepted a mission, you and your sock puppet avatar need to go into the real world to complete it, and this is where the potential for creativity kicks in.

Given the task of recording your sock puppet rapping, you could just download the beat and rap a few lines. Or, you could spend days building a set and directing a full-blown music video. Whatever you come up with, the next step is to upload your picture or video onto the Socks Inc. site, where it becomes visible on your profile page and can get responses from other players. If you happen to have made a particularly embarrassing attempt, there is also an option to make your video private so only you can view it. As you complete each mission, you unlock more adventures, stories, and badges. Progress is measured on a gauge and a progress bar on your profile page. Co-developer Julie Coniglio confirmed that the game is scalable, with new online content being planned as well as future live events.

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A Little Taste of SerennAide from America, 2049

March 28, 2011 · By in Features, Game Launch, Previews · 2 Comments 

In America 2049, the former land of the free has degenerated into the Divided States of America, where sexuality, religion, speech and culture are all controlled and restricted. On the upside: the entire population is on a drug  that inhibits aggressive behavior called SerennAide, administered automatically through the water supply. This has led to a decrease in crime rates, an increase in the population’s happiness, and has purportedly helped people to rise above their worst impulses.

Depending on where you stand, this is either a Utopian dream or an Orwellian nightmare. And it is up to you to decide where you stand: alongside the Council for American Heritage (CAH), or with Divided We Fall (DWF).

America 2049 is an immersive 12-week episodic experience that will play out across a new social network as well as using video, fictional websites, and real life locations across the U.S. Once this alternate reality game (ARG) officially launches on April 4th, 2011 at 12am EST, you will be able to interact with characters and other players in real time as you uncover the story and clues. The game is designed to be replayed or revisited at any time, so players who join after launch don’t have to worry about falling too far behind. However, for those interested in a sneak peek, America 2049 has seeded quite a bit of content across a number of websites.

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The Smithsonian and MIT Help Your Kids Get “Vanished”

March 23, 2011 · By in Game Launch, Interviews, Previews · 1 Comment 


There is a mystery afoot, and scientists at MIT and the Smithsonian are investigating. But they project that before the next full moon, they will need the help of middle-schoolers across the country to understand an impending environmental disaster, secrets that they alone can uncover.

Vanished is a science-fiction themed alternate reality game launching on April 4th, created and run by MIT’s Education Arcade and the Smithsonian Institution. Vanished invites kids and teens 11-14 to participate in the role of scientific detectives, although older participants can also follow along with special “watcher” accounts. Players will uncover clues, form and test scientific hypotheses, collaborate with their peers, engage online with scientists, and learn about a broad range of scientific fields. Over the course of eight weeks, they will encounter multiple scientific mysteries that require real scientific methods to solve.

Each of the eight weeks of Vanished comprises a chapter with its own activities, scientific content, and another layer of a larger mystery. Online, players will engage with scientists from the Smithsonian via video conferences, play games that will help to illustrate concepts, and unlock clues and hidden messages. Offline, players need to explore their own neighborhoods for scientific data. Journal entries from in-game characters will lead players to visit Smithsonian-affiliated museums for exhibits to gather clues and learn more about each scientific field.

Players will share their offline discoveries with others online to advance the story. They might document what plants are blossoming or what animals live in their area. Contributions are shared so that other kids can see the differences across the country. In forums, moderated by MIT students, players can discuss their findings and how they might apply to solving the mystery. The participating museums aren’t being used for scavenger hunts; rather, they are a way for kids to explore subjects further as the game progresses. Museum staff at the Smithsonian have been warned to expect anything from Vanished players, as participants may have questions the creators did not anticipate.

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PC Studio Takes the Reading Experience Mobile

March 3, 2011 · By in Interviews, News, Previews · 2 Comments 

Books as a form of entertainment are facing stiff competition from an increasing array of options. Patrick Carman, author and head of PC Studio, views this as particularly true with the younger generation, where mobile devices provide constant access to alternative content. As he explains, “if you’re twelve . . . and you don’t have an iPod Touch [or mobile device], somebody standing two people to your left does.” Responding to this shift in the consumption experience, Carman has two apps in development that aim to create a reading experience with the mobile environment in mind.

Books have been migrating to mobile devices for some time now, but traditionally, the pulp edition is imagined (and released) first. Carman’s thinking, however, is that “books have so much to compete with, that trying to stand out as a book, it’s almost better to blend in. [Young readers] are already doing all of these things anyway, so let’s see if we can get a way to have them also reading as part of everything they’re doing, as opposed to just putting it all away and pulling out a book.” What follows is a preview of two projects Carman is using to explore this blended approach to reading: 3:15 Stories and Dark Eden.

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Will Wright’s Bar Karma: One Step Closer to Collaborative Entertainment?

October 22, 2010 · By in Features, News, Previews · 1 Comment 

How often have you thought to yourself I could have written that better after watching an episode of your favorite television show that fell below your expectations? Game designer Will Wright‘s new television series may give you the chance to do just that.

Earlier this month, Current TV announced its new tv series, Bar Karma, scheduled to debut in the first quarter of 2011. Created by game designer Will Wright, known for his popular video games including The Sims and SimCity,  Bar Karma‘s production model promises to provide a high level of audience involvement with the show, giving viewers direct control of the plot as the story evolves in 30-minute episodes.

Wright has designed interactive technology for Current TV’s audience-produced material that will be adapted to the production of Bar Karma. Current TV’s press release for the show lists four steps in the episode development process:

  • Step 1: Joining – viewers register and log on to the Bar Karma website.
  • Step 2: Creating – participants submit their own storyboards based on a basic outline provided by the producers, which all participants can then comment on, discuss, merge ideas, and hammer out a final plot.
  • Step 3: Voting – participants will vote on the finalized story proposals.
  • Step 4: Producing – Once voting is closed, the studio will produce the winning storyline, and the episode will then air. Episodes will be 30 minutes in length.

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Open Source Convention Planning: ARGFest 2011 General Meeting This Sunday

October 6, 2010 · By in Events, Info, Previews · 1 Comment 

Every year, alternate reality game developers and players assemble at ARGFest to talk shop, discuss recent innovations in the field, and find exciting new locations to discuss future plans while partaking of drinks sporting umbrellas. This year, ARGFest’s planning committee is aiming for transparency throughout the process, and will be holding a General Meeting this Sunday, October 10, online at 1PM EST.

ARGFest has pulled off some impressive activities since its humble beginnings in Las Vegas. At ARGFest 2008 in Boston, attendees watched The Dark Knight alongside creators of the film’s viral experience, took part in The Lost Sport as part of an alternate reality game for the Olympics, and witnessed a bodybuilder clad only in a banana hammock flex for the crowd. The following year in Portland, attendees donned cardboard and tinfoil robot costumes for an invigorating round of Robot Speed Dating, experienced the premiere of the 10-minute alternate reality game Mime Academy, and learned of the early days of the genre at the feet of Jordan Weisman.  This past summer in Atlanta, the Transmedia Artist Guild officially announced its formation, Jim Babb trained attendees in the delicate art of sockpuppetcraft, and Ian Pottmeyer led a rousing game of No Talent Required, a quickfire artistic showdown.

Clearly, ARGFest has a strong history of bringing together strong panelists and engaging events, but according to Unfiction creator Sean Stacey, it’s “the impromptu discussions between sessions and events that make ARGFest all double rainbows and shit.  It’s a good place for ARG and transmedia enthusiasts of all stripes to get together and concoct crazy ideas, such as she-crab.” Based on anecdotal evidence, a number of alternate reality games and partnerships have spawned out of casual conversations in hotel rooms and hallways across the country.

Creating the perfect world for ARGFest’s fruity bounty is a daunting task for the ARGFest staff, and they need your help to make ARGFest 2011 more delicious than the cocktails at a tiki bar. Think you have an idea for a great location, panel, or event? Interested in adding your voice to the discussion on how to make ARGFest 2011 a resounding success? Log on to IRC on Sunday at 1PM EST to join the conversation.  The discussion will take place in the #argfest channel on chat-solutions. If you’re less accustomed to IRC, you can get there by clicking on ARGNet’s chat link, selecting a username, and then typing /join #argfest.

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