Bad Robot is releasing a new Cloverfield movie on 03-11-16, more than eight years after its cinematic debut. The film, 10 Cloverfield Lane, isn’t exactly an official sequel to the original, but has been described by JJ Abrams as a “blood relative” to the film. Whether this blood relative will mark the return of the enigmatic Cloverfield Monster remains to be seen, but the familial resemblance is evident with 10 Cloverfield Lane‘s new alternate reality game.
It’s highly doubtful that a thorough understanding of a eight-year-old viral marketing campaign will be required to enjoy the return to the Cloverfield universe…but then again, it can’t hurt to be prepared for anything.
The Mystery of 1-18-08 On July 4, 2007 moviegoers were treated to a trailer for a JJ Abrams film with no name. All they had to go on was shaky footage of the surprise farewell party for a cool dude named Rob, wholesale destruction of property by…something, and a date: 1-18-08.
From the date, players quickly discovered the (now-defunct) 1-18-08.com, which served as home for a growing collection of photographs. Click on a picture and shake it enough, and you might flip it over and find a message or two. Stay on the site long enough, and you might catch a muffled roar. But for the “main” Cloverfield site? That was pretty much it.
The story emerged as players explored beyond the photographs. One path led players to tracking down (now blank) MySpace profiles of a group of friends that would eventually gather for an ill-fated party on January 18, 2008. Yes, MySpace. Hey, it was a different time. Jamie Lascano was particularly active, and set up the website JamieandTeddy.com to document her only slightly creepy long distance relationship with Teddy Hanssen through a series of private vlogs, protected under the password “jllovesth”.
Once a year hundreds of MIT students, alumni, and puzzle enthusiasts converge in Cambridge for a weekend of almost impossible puzzles, tied together under a light narrative theme. In the five years I’ve been participating in the MIT Mystery Hunt, teams have been asked to turn to puzzles to put on a Broadway musical, rob a bank, save Wonderland, and explore the ocean’s depths. Progress at the Mystery Hunt is driven by tackling meta-puzzles: puzzles that leverage solutions from a group of puzzles as elements of a larger puzzle. The 2016 Hunt prominently featured its elegantly crafted meta-puzzles, delivering a master-class in solid puzzle design.
This article will explore some of those puzzle design choices. In order to discuss those choices, it will be necessary to “spoil” the answers to quite a few puzzles in the Hunt, so read at your own risk. If you want to try your hand at the Hunt spoiler-free, stop reading now and explore the 2016 Hunt website, which conveniently features detailed solutions to every puzzle in the hunt alongside the puzzles themselves.
Theming and the Meta-Puzzle: The Red Herring
Every MIT Mystery Hunt starts with a kick-off event that introduces the year’s theme. This year, kickoff attendees were informed that the 64 participating teams were competing for the top spot in a Dog Show. Sure, there were a few glitches during kickoff. Slides showing scores to future football games…PowerPoint slides responding to questions from the presenter…all clearly red herrings. The 2016 Mystery Hunt was going to be all about cute, adorable puppies competing.
I have a problem. Years of playing alternate reality games and transmedia storytelling experiences have trained me to love room escape games. Getting locked in a room and relying on a group of friends to figure out what we’re supposed to do to get out? Pretty much my dream come true. But there are a limited number of rooms in Philadelphia, and I’ve done them all. And for the most part, it’s not as fun playing a room escape game for a second time. It’s like going to the same murder mystery dinner party twice. Once you know everyone’s secrets and whodunnit, you’re either stuck watching on the sidelines, or end up spoiling the mystery for everyone else.
Okay, so I’ve done all three rooms currently running in Philadelphia. But there are hundreds of rooms running globally, so I can still scratch my room escape game itch when I’m on vacation…but I have to do it alone, unless the friends I’m visiting haven’t similarly run through all of their local games. Otherwise, I’m stuck waiting for more rooms to open up in my area, or for escape room designers to find a way to make their games more replayable. Luckily, Boda Borg has come up with a solution to both problems.
Boda Borg started in Sweden, and has been running “reality games” since the mid-90s, long before the current wave of room escape games swept their way through Asia and North America. Boda Borg currently has eight locations in Sweden and Ireland, but only recently opened their first North American location in Boston. The core concept is the same: a small team of participants enter the room, and have to figure out how to use the surrounding objects to get out of the room. But because Boda Borg evolved independently from traditional room escape games, the experience is considerably different, in practice. The main difference? The rooms are designed for teams to fail fast, and fail frequently.
Boda Borg’s business model enables this “fail fast” mentality. Rather than reserving a room for a particular time slot, Boda Borg Boston offers a 2-hour pass for $18, or an all-day pass for $28. This buys unlimited access to the building’s 20 “Quests”. Each Quest’s difficulty is rated primarily on the physical demands of the rooms, with “Green” rooms focusing on cognitive challenges, “Red” quests requiring moderate physical activity, and “Black” quests requiring…well, let’s just say “Black” quests lie somewhere between Survivor challenges and American Ninja Warrior, on the difficulty scale. Players who realize a Quest is too cognitively or physically demanding for them can easily move on and try a different room, finding the perfect fit for their personal appetite for challenge.
Four years ago, Jane McGonigal released Reality is Broken to make a case for the positive benefits of games, both as an anti-escapist outlet for personal growth and as a template for tackling serious societal challenges. The focus of Reality is Broken was on dissecting the core principles of game design, providing a series of case studies on how those principles were used to tackle big problems, and creating a community of game developers interested in making “gameful experiences.” Reality is Broken is a book of big solutions for big problems. It’s turning to games to encourage entrepreneurship in Africa, or to reinvent education to be more fun and rewarding for students. The book’s spiritual successor, SuperBetter, tells a much more personal story, of making the world better one person at a time.
Jane McGonigal, Concussion Slayer
Halfway through writing Reality is Broken, McGonigal slammed her head into a cabinet door and suffered a serious concussion that took away many of the things she loved most. To help recover McGonigal assumed a secret identity as Jane the Concussion Slayer. Over the following weeks, she recruited her friends to serve as Buffy the Vampire Slayer-themed allies as she identified the “bad guys” (triggers that made her feel worse) and “power-ups” (concrete actions she could take to feel better) to get better. Longer-term quests helped her along the road to recovery. Jane the Concussion Slayer was a highly personal and transformative experience for McGonigal.
During her research, McGonigal learned that while traumatic events can lead to post traumatic stress disorder, they can also serve as opportunities for people to reevaluate their priorities and experience post-traumatic growth, coming out of their crisis better than they were before. Further research indicated it’s even possible to voluntarily embrace a difficult challenge to experience similar benefits without the trauma, as post-ecstatic growth. SuperBetter is McGonigal’s attempt to tell their own stories of growth, whether in response to personal trauma or as a voluntary route to betterment.
The release of Jane McGonigal’s newest book SuperBetter is not the game’s global debut. McGonigal released the basic framework for it six years ago on her blog, She went on to recount the story in Reality is Broken, before creating a free online portal to make it easier to guide people through the process. The game has been around for a while. The book provides a rationale for playing, an overview of the studies that influenced its design, and a roadmap to start playing the game.
Kathleen Petersen, Deputy Director of Research at the Petersen institute, has gone missing. Hoping to learn what became of Kathleen, her co-workers Max and Thomas shared the footage of their investigations into the mysterious signal they were tasked with investigating at the Institute…the same signal that heralded Kathleen’s gradual emotional deterioration and disappearance.
Investigate North’s Cloud Chamber is a video game that attempts to cleanse itself of nearly every design element typically associated with video games. In it, players assume the role of investigator, poring through video footage and scanned evidence to piece together the exact nature of the Petersen Institute’s research into the enigmatic signal, and to figure out what happened to Kathleen. Stripped of traditional methods of interaction, players unlock a branching spiderweb of evidence by selecting a piece of evidence represented by a node, exploring it, and discussing the new information’s implications with fellow players.
The evidence in Cloud Chamber is presented with minimal context, organizing the evidence thematically rather than chronologically. For example, in Part I, where the focus is on Kathleen’s disappearance, players are thrust into the experience through a computer-generated island and presented with a single question, “What is the Signal?” Selecting that question pulls up a video that begins the faux documentary in media res, as the game’s three protagonists break into the Petersen Institute’s roof. While there, the three tap into a massive antenna to listen to a signal without ever properly introducing who they are, why they are interested in the signal, or even what it sounds like. Watching that video unlocks a winding path along the island to “Her Decision”, a series of short, unordered snippets showing a frazzled Kathleen’s emotional deterioration before finally unlocking the video “You are Entering”, where Max and Thomas explain that they plan on releasing everything they’ve learned and appeal for the player’s help in finding out what happened to Kathleen.
The game’s story nodes focus on delivering a high level of authenticity, while the game engine itself delivers a surreal context that takes players from the initial island into increasingly surreal dreamscapes that resemble everything from outer space to neural networks. The juxtaposition of story and game environment should be jarring. But somehow, switching back and forth from the story’s “found footage” storytelling format to an abstract web of connections makes it easier to fall into an almost trance-like state while progressing.
It’s a familiar trope: a struggling production company staffed with a cast of eccentric and borderline incompetent employees takes on someone new to shake things up. Some of the best comedies on television start with that premise: WKRP in Cincinnati, NewsRadio, Just Shoot Me, even 30 Rock. But while the shows are about poking fun at the inner workings of media companies, viewers rarely get to see the fictional show’s finished product. Growing up I always wondered what it would be like to turn on the radio and get the morning updates from WKRP’s Les Nessman, to pick up a copy of Blush off the magazine rack, or to flip the channel to NBC to catch an episode of The Girlie Show. I got a taste of what it might be like when Will Ferrell co-anchored CBS North Dakota affiliate KX News for a night as Ron Burgundy to promote Anchorman 2. MyMusic has spent the past two years delivering on that same promise with a four-course meal.
MyMusic is a transmedia production company seeking to reinvent itself after the social media platform it used as a blogging platform went bankrupt. Looking to find a new home, the company partnered with an up and coming video hosting site called YouTube, signing on as one of its Original Channels. To help with the transition, MyMusic brings on a new head of production, Metal to lend his expertise. Before coming to MyMusic, Metal was known as Emmet Allan Klaga. But the company founder’s “Indie” issued an executive decree that all staff members should be known only by the musical genres they represent, because “broad stereotypes are way easier to remember than names.” So Klaga became Metal, joining other genred cliches like Idol, Country, Dubstep, Techno, Hip Hop, and Scene. Conformity to these stereotypes is strictly enforced, and being caught “posing” is punished with a fate worse than unemployment.
Starting with Metal’s entry to the company in April 2012, MyMusic became the subject of a weekly behind-the-scenes documentary series released on the show’s YouTube channel. This self-referential mockumentary forms the heart of the Fine Brothers’ YouTube sitcom, MyMusic. Like its fictional counterpart, the MyMusic show was born out of YouTube’s Original Channels Initiative, Google’s attempt to support premium original content on the site. The Fine Brothers, best known for their Emmy Award-winning React video series featuring focus group-style videos of children, teenagers, YouTubers, and elders reacting to pop culture talking points ranging from Boxxy and twerking to gay marriage. As their next project, the brothers pitched the concept of a weekly scripted series. YouTube accepted MyMusic into the Original Channels Initiative, along with programs like Phillip DeFranco’s SourceFed, Hank and John Green’s Crash Course, and Frederator Studios’ Cartoon Hangover. In addition to providing financing for MyMusic, Google provided the brothers with the use of YouTube Space LA to build MyMusic‘s set.