Last week, I posted a brief blurb about a package I received in the mail from “J,” a man with an unwholesome fixation with barn swallows. In that relatively innocuous package, J sent over a Sony IC Reader pre-loaded with 18 seconds of birds chirping. While I did not know it at the time, the package was the entryway into a secretive, five-part application process for Her Majesty’s Secret Service, MI6. The campaign, developed on behalf of Sony by Wieden+Kennedy, revels in secrecy through every step of the design process. As such, unlike many alternate reality games, much of the thrill in this experience can be derived from tackling the challenges on your own.
If you’re up for the challenge, start out with this YouTube video: it should have all the information you need to get to the next step. Otherwise, read on to learn more.
Disclaimer: While I was interviewed for my thoughts about transmedia storytelling for A Creator’s Guide to Transmedia Storytelling, I received no compensation save for a review copy of the book.
Andrea Phillips stumbled across alternate reality games 11 years ago when a friend pointed her towards a website for the Anti-Robot Militia. The website, part of the proto-alternate reality game for Spielberg’s film Artificial Intelligence, opened Phillips to the possibility of taking a single unified story, splintering it across multiple media, and crafting a rich tapestry combing narrative, experience, and game. Transitioning from player to creator, Phillips went on to work on many critically acclaimed forays in the emerging field including Perplex City, Routes, The Maester’s Path, and Floating City.
While Phillips was working on these projects, quite a few trees were killed discussing the potential of these experiences. Jane McGonigal’s Reality is Broken and Frank Rose’s The Art of Immersion each provided an overview of successful projects of the past and the elements that made them work, while novels like Cory Doctorow’s Little Brother and Walter Jon Williams’ This Is Not a Game gave glimpses of a future where these immersive experiences find their way into mainstream forms of entertainment. These books serve as powerful sources of inspiration for compelling new ways of storytelling, but were not designed to guide creators from idea to execution. This is the niche that Phillips’ new book, A Creator’s Guide to Transmedia Storytelling, hopes to fill, opening up a practical discussion of best practices for the industry. A Creator’s Guide to Transmedia Storytelling is guaranteed to stand out on your bookshelf; and not just because the book’s extra-wide pages will dwarf your standard paperback and hardcover books.
Image courtesy of the BBC
On September 10, 2011, Pete Ryland cracked The Code and took home the coveted prize, a unique bronze and silver mathematical sculpture by Bathsheba Grossman. The lead-up to the tense finale was a collaborative transmedia treasure hunt centred around the three-part BBC2 show The Code, presented by Marcus du Sautoy. The game was designed by Six to Start, working with the BBC from the beginning to integrate clues and puzzles seamlessly within the broadcasts.
Before the first airing of The Code on July 27, about 700 postcards were sent out with an image and a code. Collaborating on Facebook, participants in this first stage soon discovered that each postcard image was a thin horizontal slice of a three-dimensional Platonic solid. Several of these “perfect” shapes then had to be combined and arranged into three concentric spherical shells – revealing the complicated nested sculpture that would be the grand prize.
Now the hunt could begin in earnest. The main stage of the game was intricately connected with the three episodes of the show: Numbers, Shapes, and Prediction. For each episode, participants discovered three clues: one by watching the program, one clue by playing related Flash games on the website, and one clue by solving a puzzle described on the blog. They also had to complete the Prime Number Challenge as a group, which involved uploading photos of all 305 prime numbers from 2 to 2011 to collectively receive the sixth clue for each episode. The six clues were then entered into a codebreaker to reveal three passwords, which granted access to the next stage of the game: The Ultimate Challenge.
It’s been three months since ARGNet’s first look back at this year in alternate reality gaming, putting over half of 2011 behind us. Alternate reality games have continued to insinuate themselves into pop culture, spanning movies, television, music, video games, and books. The genre has stretched out beyond the entertainment industry to support social causes, provide more enriching museum-going experiences, and even sell packs of chewing gum. During the past three months a number of major campaigns have come to a conclusion, to be replaced by a number of tantalizing prospects. Read on for a few highlights from the quarter.
It’s been a little over 90 days since I wrote a Year in Review article on the state of alternate reality games in 2010, and 2011 is already shaping up to be another busy year. Read on for a summary of some of the major news items to hit ARGNet’s radar.
One of the most celebrated news items to date occurred when Fourth Wall Studios announced that it received $15 million in financing to expand into an alternate reality entertainment studio. Previous companies that secured multi-million dollar investments to enter the cross-platform market like Smith & Tinker and Mind Candy departed from their roots in alternate reality game development to focus on virtual worlds, creating Nanovor and Moshi Monsters, respectively. A recent job posting by Fourth Wall Studios indicates that the company will be retaining its roots in transmedia and alternate reality gaming development, describing the company’s games as “massively multiplayer online games and enhanced reality worlds on transmedia technology platforms” that will serve as “scalable alternate reality entertainment experiences.”
Area/Code Games experienced its own transformation in January when it was acquired by Zynga, the team behind Facebook games ranging from FarmVille to Mafia Wars. Area/Code is a familiar name to fans of alternate reality games for its work on Drop7, an insidiously addictive puzzle game that stole hours of my life away. The game was introduced as part of Chain Factor, an alternate reality game that launched during an episode of Numb3rs. After the ARG’s completion, the casual game at its heart was rebranded as Drop7. In addition to alternate reality games, Area/Code has developed a number of augmented reality games like Plundr that use geolocative data as a factor in gameplay, encouraging players to play in different locations. Area/Code is one of Zynga’s many acquisitions over the past few months, but may signify Zynga’s interest in bringing alternate reality games and augmented reality to the Facebook audience.
Finally, transmedia and alternate reality game developers may have a new source of financing for their projects now that the Tribeca Film Institute has established a New Media Fund to promote cross-platform storytelling as a means of promoting social change. In its first year, the fund will support non-fiction projects by providing four to eight grants of $50,000-$100,000.
Adam Henderson is a technical wizard. Growing up working and tinkering at his father’s computer repair shop located in the shadow of Microsoft meant Adam had access to the latest and greatest technology. By fifth grade, Adam was engaged in white-hat hacking, finding and reporting security holes to companies. By sixth grade, his attention focused on Trackers–spy devices cobbled together from video game controllers, cameras, joysticks, and even remote-controlled cars. Adam called upon three of his friends to test these Trackers, not knowing that the four would quickly get sucked into a world of crime obscured by layers of subterfuge and deceit. This is the world of Trackers, a multimedia book series by Patrick Carman that almost seamlessly weaves short cinematic sequences, puzzles, and video games into the reading experience. As with Carman’s previous books, these elements emerge organically from the narrative, playing an essential role in the story’s development.
The two books in the series, Trackers and Trackers: Shantorian, are framed as the transcript of an FBI interrogation conducted by special agent Gantz. As Adam recalls the events that led to his arrest, he periodically provides Gantz with codes to access multimedia files he prepared to support his story ranging from site rips of websites he encountered to video footage recorded using his team’s Tracker devices. Readers can enter these codes on the Trackers Interface or read the text transcripts Gantz entered as appendices to the FBI’s interview transcript, located at the back of the book. While this process may sound complicated, in practice reading Trackers is fairly straightforward: every time you see a code, either go online to watch the action unfold, or read the text transcript if you don’t have internet access.
I recently had the opportunity to discuss the series with Patrick Carman, who explained, “Kids will find a way to get to the material. Kids don’t have a problem with stopping and starting . . . that’s the way they’re wired.” This non-traditional reading experience appears to be resonating with young audiences. According to Carman, the online videos from Skeleton Creek, his previous multimedia book series, received over eight million views. Carman referenced receiving “…hundreds and hundreds of emails from educators, librarians . . . talking about how these kinds of formats are helping to bring readers that we had lost back to books.” Readers are becoming similarly entangled with the mini-games created for Trackers, competing to earn top scores. The scores have become so high, in fact, that the PC Studio team has been “trying to figure out over the past couple of months if there’s some way that [players are] hacking this thing so that they’re able to get these kind of scores, and we cannot figure out how that’s possible . . . the top three or four people are way beyond what we can do here at the studio.”