Images of the Reddit expedition to Hawaii 2 courtesy of Pewwer42
Shortly after Christmas, a group of Redditors met up, planning on making the trek to an uninhabited island near Lake Saint George Park in Maine. Previous expeditions to the island confirmed the presence of a wooden shed containing a massive safe at the southern tip of the island: but without the six digit passcode to unlock it, the safe’s contents remained a mystery. Finally, after almost a month of poring over websites, YouTube videos, and physical mailings, community members felt fairly confident they had the passcode that would unveil the safe’s contents.
All this, because of a bit of Holiday Bullshit.
A Little Bullshit Backstory
For this year’s Black Friday promotion, Cards Against Humanity made headlines by removing their popular card game from the market, and replacing it with Black Friday Bullshit – for $6, the company would mail its customers literal bullshit in a box. No more, and no less. At the same time, the company was promoting a separate dose of bullshit for the holidays. While the Black Friday Bullshit promotion was perfectly clear in what it was offering, Cards Against Humanity’s Ten Days or Whatever of Kwanzaa promotion at HolidayBullshit.com provided almost no guidance about what it would deliver: only that, for $15, the company would send ten mailings containing…just about anything.
Fans of the company had some idea of what they might expect by using the previous year’s Holiday Bullshit mailings as guidance: a handful of exclusive and personalized Cards Against Humanity cards, a miniaturized prototype of a game, a few comics, maybe a charitable donation to a worthy cause. But for the most part, $15 purchased the ability to find a surprise waiting in the mailbox for a few days…alongside access to an expansive puzzle hunt that promised to be bigger than the last.
Cards Against Humanity doesn’t approach its marketing efforts like most companies. Nominally, they sell a highly irreverent card game where players compete to find the most outrageous response to a prompt from their hand of cards. In practice, the Chicago-based company has used its past successes to finance a series of elaborate pranks to entertain its ardent fanbase and transform purchasing a casual party game into an experience…which is a good thing, since they give the game away for free on their website (some printing required). Two years ago they celebrated the holidays with a pay-what-you-want expansion pack, and then released an infographic breaking down how much people paid and donating the proceeds to charity. To encourage players to buy the expansion sets, the company sold an extra-long box for holding the game, The Bigger Blacker Box, to store the cards. Without telling anyone, they hid a secret card in the inner lining of the box. For their Black Friday sale last year, they increased prices. When they took out advertisements at last year’s PAX East, they used the platform to promote their made-up company, PWNMEAL: Extreme Gaming Oatmeal.
All of these efforts pale in comparison to the company’s Holiday Bullshit campaign. Last year, Cards Against Humanity asked 100,000 people to give them $12 in exchange for 12 mystery gifts from the company as part of its 12 Days of Holiday Bullshit. As thanks, the company donated $100K to DonorsChoose.org, sent out an early edition of a sex party-themed card game, mailed limited edition customized Cards Against Humanity cards, and even sent fans a lump of coal. And hidden within each mailing? A fiendish puzzle that took fans working together on Reddit’s holidaybullshit subreddit months to solve. Holiday Bullshit is back once more, promises to deliver an even harder puzzle than before.
In the tarot card deck of Talbot Griffin’s life, the first card on the table would most likely be The Fool, that familiar vagabond traveler blithely setting out into the unknown. Scrolling through his social media accounts, Griffin’s audience can piece together a whimsical portrait of a happy-go-not-so-lucky young musician whose life has hit a few bumps in the road. After making a pilgrimage to Jim Morrison’s grave in the Paris cemetery Père Lachaise, Griffin returned to New York City to find his life taking a sharp curve. His girlfriend leaves him. His boss fires him. And he’s got to find a new place to live. What’s a rising superstar musician to do? “Borrow” his grandfather’s ’67 Mustang and take a cross-country road trip to Los Angeles, where fame and fortune await him, of course!
As Griffin travels, elusive song lyrics distract and disturb him, a cut on his arm festers and refuses to heal, and the same creepy hitchhiker mysteriously appears in several stops along the way. Where is Talbot Griffin really going, and what waits for him at the end of the road?
Described by its creators as “a ghost story for the digital age,” Dark Detour, the tale of musician Talbot Griffin and his travels, is a comedy-horror tale that makes use of several social media platforms, allowing the audience to follow Talbot Griffin’s harrowing adventures in real time. The interactive ghost story will wrap up on Halloween, and comes with its very own safe word – MIMEKILLER – that audience members can use to opt out of the experience at any time if it becomes too intense.
This independent project is produced by a creative team led by Alison Norrington of StoryCentral and Steve Peters of No Mimes Media, along with creative consultants Brian Clark, Jan Libby, Blair Erickson, and Mike Monello. Peters and Norrington raised funds to produce the project through an Indiegogo campaign, with Clark, Libby, Erickson, and Monello added to the team through the campaign’s stretch goals. Perks for campaign backers included postcards, dashboard hula girls, project consultations, and “a personalized phone call to scare the crap out of you on or around Halloween night.”
Tens of thousands of years ago, mankind’s earliest civilizations were visited by extraterrestrial beings. Due to their superior knowledge and technology, these early visitors were treated as gods. Native Americans knew them as the Sky People. To the Sumerians, they were the Annunaki. Whatever they were called, these visitors came to earth and instructed mankind, leaving behind countless monuments behind. At least, that’s what some people claim. The theory commonly referred to as the “ancient astronaut hypothesis” serves as the foundation for a cross-platform collaboration between James Frey’s Full Fathom Five, HarperCollins, Google’s Niantic Labs, and Fox Searchlight.
According to Endgame‘s legend, Earth’s ancient alien visitors warned mankind that they would return one day for a reckoning known as Endgame. Some believe it to be a punishment for squandering the aliens’ enlightenment, and straining earth’s resources, while others view it as a method of selecting a favored sub-section of humanity for preservation. Whatever the cause, the nature of Endgame is clear: twelve of the most ancient civilizations must select a teenager to represent their society in a deadly treasure hunt where failure means death — the only survivors of Endgame are the members of the winning civilization. For thousands of years, the twelve societies have been training potential representatives from birth to save their people, in case Endgame should fall to their generation. Finally, after over thirty thousand years, twelve meteorites touched down, signaling the beginning of Endgame, and twelve teenagers started their journey to locate three keys hidden across the globe.
This narrative serves as the core of the Endgame experience across every platform. However, people interested in exploring the world of Endgame are presented with a number of dramatically different ways to interact with the story. For players looking for a solitary experience, puzzles infused into the novel leads to the secret to unlocking approximately $500,000 in gold coins kept on display at Caesars Palace in Las Vegas. For those looking for a more social gaming experience, an alternate reality game delves deeper into Endgame‘s backstory, while an upcoming mobile app allowing players to take the conflict to the streets in a competitive, PVP style of gameplay.
In November 2012, Google introduced its Ingress scanner app to the Google Play store. And for almost two years, the central point of interaction for Google’s deeply immersive alternate reality game has been an Android exclusive. That changes today: with the release of Ingress‘s scanner app to the iTunes Store, the world of Ingress has officially rolled out on iOS devices.
The Ingress scanner app asks players to join the green Enlightened or blue Resistance faction in a battle for control over portals tied to real world landmarks. The game has a sizeable player base within the Android community. Over 12,000 players have gathered for the game’s frequent live events in cities across the globe so far in 2014, and the game boasts over 4 million downloads. With the expansion into iOS devices, an influx of new players is likely.
To help ease new players into the game, Ingress is introducing new elements to ease the transition into a deep narrative running beneath the game’s surface, and a community that continues to blossom as they take on increasingly extravagant challenges. The primary conduit for introducing new players to the world of Ingress is a new web series featuring two sisters who signed up to play the game for opposite factions, Ingress Obsessed, complementing the existing Ingress Report videos.
RedLynx Studios’ Trials games are pure, unadulterated evil.
The basic premise of their motorcycle racing game has remained largely unchanged over the past decade: navigate through a series of unforgiving and often lethal obstacles to complete the track. More often than not, the “reward” for completing a track is to witness your rider explore new and creative ways to die. Given the game’s unforgiving learning curve, cycling through hundreds of riders on a single track is par for the course. And for most players, that’s where the story ends. Riders enter the track, riders finish the track, and riders die. But for players willing to dig a little deeper, Trials hides a deeper mystery.
It all started in 2009 with Trials HD, RedLynx’s console debut. Many of Trials HD‘s levels contained a series of codes, ciphers, and objects referencing key moments in history tied to the advancement of science and the arts. One level’s course was built around Beethoven’s Ode to Joy, with the song’s notes appearing in the background as the rider’s path followed the rise and fall of the famous song. A projection at the end of another level replicated Charles Darwin’s famous Tree of Life sketch, exploring his theory of evolution. Prototypes of Da Vinci’s inventions provided the backdrop for another level. Even JJ Abrams’ Mystery Box typifying his approach to the integration of mystery in storytelling makes an appearance. Intrigued, players identified the connections between the disparate scientific advances highlighted in the game to reveal metaphysical musings from the game’s creative director, Antti “ANBA” Ilvessuo, on the meaning of life. In Ilvessuo’s vision, much of this thought culminates with the Voyager probe and its Golden Record, as an attempt to reach out to life outside our solar system.
When Trials Evolution was released in 2012, Ilvessuo and the team at RedLynx hid instructions to an even more unforgiving puzzle, despite its more straightforward solution. Various stages in the game contained signposts featuring a message encoded with a Vignere cipher, using text from the Bohr-Einstein debates as the key. Following the instructions unlocked an audio track leading to the website FixedPatternEncodes.com, which soon featured a string of icons representing key moments in science in a manner highly reminiscent of the Trials HD puzzle trail. Matching the names of famous scientists with their discoveries provided an alphabetic cipher for one final riddle before GPS coordinates for four locations in Helsinki, Sydney, Bath, and San Francisco were revealed. Players who went to each location treasure chests containing keys, along with instructions to take the key to Paris, France on August 1, 2113. On that date, one of five keys will open a box underneath the Eiffel Tower.
That’s right: a video game about motorcycle racing is planning on unveiling a mystery box at the foot of the Eiffel Tower in a hundred years, and the mystery box can only be opened by one of five keys entrusted to future generations.