ARGN/genre-related press coverage of note.
January 15, 2008 - Wired Blog: Underwire
Potential Terminator Immersive Online Game Picks Up Speed
by JENNA WORTHAM
September 23, 2007 - The Charlotte Observer
Ready, aim, fire up the mass gamers
by ESTHER ROBARDS-FORBES
August 31, 2007 - GameSetWatch
Halo 3: When ARGs Go... Almost Right?
by SIMON CARLESS
July 27, 2007 - Museum 2.0
Game Friday: The Aftermath of the ARG World Without Oil
by NINA SIMON
July 26, 2007 - Washington Post
Mystery Movie Teaser Has Gamers Seeking Alternate Reality
by JOSHUA ZUMBRUN
April 18, 2007 - San Francisco Weekly
Future Games
by ELIZA STRICKLAND
March 11, 2007 - Joystiq
SXSW: ARG! The Attack of the Alternate Reality Games
by KEVIN KELLY
January 18, 2007 - Guardian Unlimited
VistARG
by ALEKS KROTOSKI
January 16, 2007 - derStandard.at
Virales Marketing und einen Trip ins All für Windows Vista
January 12, 2007 - CNET
Building Vista buzz with a puzzle
by DANIEL TERDIMAN
October 17, 2006 - adotas
Shadowing Interactive Ninjas: Exploring the Makings, Mindset and Marketing Moves of 42entertainment
by KENNETH MUSANTE
August 3, 2006 - USA Today
Think outside the box with ARGs
by MARC SALTZMAN
July 27, 2006 - Exclaim
Media: Lost in Alternate Reality Gaming
by JOSHUA OSTROFF
July 7, 2006 - The A.V. Club (The Onion)
Perplex City
by CHRIS DAHLEN
May 13, 2006 - Washington Post
With 'Lost Experience,' ABC Moves Beyond the Island
by FRANK AHRENS
May 13, 2006 - Sydney Morning Herald
Cracking the Hollywood Code
by ALEXA MOSES and JULIAN LEE
May 4, 2006 - Now Playing
Blogging "The Lost Experience"
by CINDY WHITE
April 10, 2006 - MTV (mtv.com)
Want to Live Like Neo? Alternate Reality Games Might Be Your White Rabbit
by STEPHEN TOTILO
February 21, 2006 - CNET (News.com)
Wearable game weaves clues into cloth
by DANIEL TERDIMAN
Feburary 13, 2006 - Folha de S. Paulo 
Gincana virtual
Realidade ou ficção
by LETICIA DE CASTRO
October 28, 2005 - CNET (News.com)
'Lost' finds deeper reality online
by JOHN BORLAND
October 23, 2005 - Edge Online 
Gaming Promotion is a Virus
October 23, 2005 - Boston Globe
Who's running the show?
by JOANNA WEISS
October 18, 2005 - News.com Gaming Blog
Warcrafters take Graveyard Games virtual
by DANIEL TERDIMAN
October 16, 2005 - CNET (News.com)
'Graveyard Games' makes lively debut in Bay Area
by DANIEL TERDIMAN
October 16, 2005 - San Francisco Chronicle
Poker game gives cemetery a full house
by VANESSA HUA
October 14, 2005 - Gamasutra
'Last Call Poker' ARG Promotes Activision's Gun
by SIMON CARLESS
August 29, 2005 - ReasonOnline
Games People Play: Life invades games, and vise versa
by JESSE WALKER
August 18, 2005 - Globe and Mail 
Advertisers reap real-world benefits from 'alternate reality'
by TESSA WEGERT
July 12, 2005 - Wired News
Perplex City Faces Reality Check
by DANIEL TERDIMAN
May 18, 2005 - East Bay Express
The Buzzmakers
by ALEX HANDY
May 16, 2005 - BusinessWeek
A New Kind of Car Chase
by DAVID KILEY
April 25, 2005 - The Boston Globe
Through a hole, and into hidden worlds of fun
by HIAWATHA BRAY
April 4, 2005 - The Guardian 
The Game With No Aim
by PAUL CARR
(mirrored in Spanish here)
March 21, 2005 - ClickZ Network
Alternate Reality Games and You
by SEAN CARTON
March 16, 2005 - Contra Costa Times
Mass Web site game generates buzz (free registration required)
by ELLEN LEE
March 2, 2005 - La Voz de Galicia 
Videojuegos que saltan a la vida real (Videogame that Jumps to Real Life)
by ISABEL ALVITE
March 3, 2005 - Straight.com 
High Tech: The Beast that never admits it’s a game
by BLAINE KYLLO
March 1, 2005 - Agent Portál 
Életjáték (Game of Life)
February 28, 2005 - CNET News
Blurring the Line Between Games and Life
by JOHN BORLAND
February 26, 2005 - The Age 
Down the rabbit hole
by TAYA FABIJANIC
December 3, 2004 - MIT Technology Review
Chasing Bees, Without the Hive Mind
by HENRY JENKINS
November 27, 2004 - Times Online 
The next big thing: Alternate reality gaming
November 4, 2004 - New York Times
Sci-Fi Fans Are Called Into an Alternate Reality
by NOAH SHACHTMAN
November 1, 2004 - GameDaily
Attack of the ilovebees: Viral Marketing Reaches New Heights
October 23, 2004 - ABC Radio National: The Buzz 
Alternate Reality (transcript)
Listen to the show (ARG segment begins at 16:53)
produced by SUE CLARK, interview by RICHARD AEDY
October 18, 2004 - Wired News
I Love Bees Game a Surprise Hit
by DANIEL TERDIMAN
September 20, 2004 - TrendCentral
Interactive fiction for Gamers
August 28, 2004 - Pulse (G4TechTV)
ILoveBees Mystery Continues
VIDEO: Windows Media-HI|Windows Media-LO
by KEVIN PEREIRA
December 11, 2003 - The Guardian Unlimited 
Puppet Masters
by ANDREW LOSOWSKY
March 16, 2003 - Slashdot
Alternate Reality Games Grab Mindshare
March 6, 2003 - New York Times
It's Just a Fantasy, but Real Life Is Always
in Play (This story is now pay-archived, so use
the Alternate link below.)
By CHARLES HEROLD
Alternate Link (no registration required)
November 24, 2002 - Glas javnosti 
Potraga za vremenom (Okay, we have no idea what this article
says, but it does mention us. Anyone speak
Yugoslavian?)
October 1, 2002 - Los Angeles Times
Studios' Web 'Plants' Lead to an Ethical
Thicket
By PATRICK GOLDSTEIN
August 8-15, 2002 - Portland Phoenix "Technophilia"
Get a Clue: Alternative Reality Gaming taps
into the collective detective
By JESS KILBY