…and the TINAG Philosophy

Play any Alternate Reality Game or even just read one of the many articles on the genre and you will quickly and repeatedly come across the phrase, “This Is Not A Game.” Your first reaction will most likely be to chuckle at the thought, but before long, you will notice yourself declaring those exact same words. Why? What does it mean? Where does it come from? And, for the “metaheads” out there, what the heck is TINAG?

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