It’s been a while since I took a look at American Vampire League. But after learning that the alternate reality game was a promotion for HBO’s new series True Blood (premiering September 7th at 9pm), I stopped following the campaign for a while.
Sure, I read about io9 receiving a vial of Tru Blood before they grew to dislike ARGs. And I enjoyed reading Scott Sigler’s impressions of the campaign on the AMC blog. But sadly, I lost track of the campaign somewhere along the way. I missed reading about vampires going public, and didn’t realize that the American Vampire League passed out promotional materials in mid-town Manhattan.
Luckily, Campfire Media, the team behind the True Blood alternate reality game, created a series of videos to catch players up on the campaign. And while I was working on my last article, I overheard my father watching the Blood Copy Report on HBO. The series of weekly videos summarized the game’s progress and caught me up on recent developments in less than an hour.
Increasingly, ARG developers are releasing simplified summaries of their games to get the word out and attract a broader audience. Campfire Media has created videos summarizing past campaigns as case studies, such as the 4400’s Battle over Promicin and Audi’s Art of the Heist. Millions of Us released a series of videos on BoingBoing TV summarizing Enitech Labs, the campaign for the Sarah Connor Chronicles. Brian Clark has gone on the record saying that the planned revenue model for Eldritch Errors includes releasing graphic novels and a television show based on the experience.