Earlier this week, Fourth Wall Studios relaunched its website with a preview of things to come for the company and its first new experience on the company’s proprietary RIDES platform in over two years. The experience, Home: A Ghost Story, provides a proof-of-concept for storytelling that organically weaves video content with other media like email, text messages, and even telephone calls. In the spirit of the season, Home follows two sisters who return to their mother’s home to stage an intervention for her obsessive hoarding, only to learn that their mother wants to add one final piece to her collection.
Home: A Ghost Story starts out with a landing page that lets audience members choose the level of immersion for the experience. The Lite Experience plays out like a television pilot for a new season of The Twilight Zone, with 5 chapters of video content playing out over the course of 20 minutes, punctuated by texts, emails, and online chats between characters that appear directly to the right of the video at regular intervals. The Full Experience mirrors the content found in the Lite Experience but delivers the messages directly to your mobile device. During the registration process, visitors are asked to opt-in to their preferred level of involvement by providing contact information for emails, phone calls, and/or texts. This assures that when a character receives a phone call, the viewer’s phone rings and the action pauses until the call is answered. When the story calls for an email, an email is delivered straight to the viewer’s inbox. While most of the story’s content is delivered directly, visitors will have to actively seek out an additional piece of content featuring a cameo from a voice quite familiar to veterans of I Love Bees.