Haxan Films kicked off promotions for the limited release of its film Lovely Molly last week by mailing ARGNet a care package containing a cryptic disc leading to a series of puzzles and videos on the Lovely Molly website. Over the past few days, all but one of the puzzles have been solved, with a handful of runic characters standing between players and the full message. An additional installment to the Path to Madness documentary about the history of the movie’s namesake character has also found its way onto the website. The newest installment documents the death of Molly Reynolds’ father Ben Palmer through an apparent suicide by screwdriver.
Concurrent with shooting Lovely Molly, Haxan Films shot the raw footage for an alternate reality game that prominently featured this bloody screwdriver. Due to the film’s limited budget, plans for a full-fledged game fell through. The decision to abandon the film’s more immersive plans was a difficult one, so Lovely Molly‘s director Ed Sanchez edited together a video detailing the alternate reality game that could have been. Continue on for a rare peek at a campaign as its team initially envisioned it.