USA Network is running a “tweetcast” called Mission: Budapest to promote their show, Covert Affairs, where players are recruited as remote CIA operatives and tasked with assisting operatives on the ground in Budapest. Players can follow one or all of four CIA agents as they work the mission in Budapest by viewing photos, files, and videos uncovered by the agents. The lead character, Auggie Anderson, is also a main character on the TV series, and acts as the main conduit between users and the other agents. Auggie poses questions to the players about how the agents on the ground in Budapest should proceed, or poses questions they should ask of suspects or CIA “assets” (usually foreign civilians providing information to the CIA) in order to further the mission.
The tweetcast is not an entirely new idea: ABC’s Castle has run a “summer mystery” tweetcast during the hiatuses between seasons 1 and 2 through the @WriteRCastle twitter account . . . due to the “tragic events” in the Castle season 3 finale, there will be no Castle summer mystery tweetcast during the current hiatus. While players are more spectator than participant in these experiences, the content is entertaining and there is just enough interaction to give the players that warm fuzzy feeling when their suggestion or information is used and called out on Auggie’s twitter account.