Friday, February 15th is a big night for Psych, USA Network’s pineapple-loving homage to ’80s pop culture. Starting at midnight, fans will don their Psych slippers, heat up a pineapple upside-down cake, and settle in for a marathon of 7 fan-selected episodes. And as a surprise addition to the day’s festivities, USA is launching The S#cial Sector, sequel to the show’s Emmy-nominated transmedia experience Hashtag Killer.
The S#cial Sector will exist as an online interactive Psych episode elapsing over the course of eight weeks, much like its predecessor. Directed by Kirsten Nelson (who plays Chief of Police Karen Vick on the show), the narrative follows Shawn and Gus as they investigate a deadly reality television show known as “The S#cial Sector” that takes the elimination process literally. Unbeknownst to the show’s contestants, getting taken out of the competition means getting taken out. It’s up to the show’s fans, interacting with Shawn and Gus on “The Fan Theory Board” as digital assistants, to figure out why the contestants are being killed off, and how to pull the plug on the deadly reality show before it’s curtains for the show’s cast.
As one of Hashtag Killer‘s 452,000 players, I was deeply impressed at the team’s ability to capture the show’s tone, and transfer it to a smaller, more interactive screen. Struggling to keep up with Shawn and Gus’ witty repartee on the SocialSamba platform that drove players’ interactions with the show’s characters reinforced my excitement at hunting down the show’s seemingly endless pop culture references and easter eggs, and working through the meta-puzzles introduced me to the show’s vibrant fan communities as discussion spilled over from the show’s official social platform to more traditional social networks like Twitter and Tumblr.