Yesterday, Deadline Hollywood broke the news that the Producers Guild of America would be adding “Transmedia Producer” to the PGA’s Producer Code of Credits. This Code of Credits is used to ensure production credits are accurate and precise, and to resolve credit disputes. According to Nikki Finke, this unprecedented decision marks the first time the PGA has ratified a new credit in the guild’s history.
According to the new Transmedia Producer Credit Guidelines, a Transmedia Narrative project or franchise:
must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
The Transmedia Producer credit goes to the people responsible for a significant portion of the project’s development, planning and/or maintenance, including fostering audience interaction with the canonical narrative. PGA President Marshall Herskovitz explained the necessity of the new credit, noting that “as technology evolves, it’s no longer adequate to think of a project as simply a television show or a movie; we now understand that the audience will want to experience that content across several platforms.”