42 Entertainment has won yet another distinguished honor, and this time, it’s a grand prize. On Thursday, June 19, the company won the Grand Prix Cyber Lions award at the Cannes Lions 2008 festival in the Viral Advertising/Viral Marketing category for their alternate reality game. The Cannes Lions awards are widely considered the most prestigious of all advertising awards, so this is definitely a feather in the cap for the company responsible for this enthralling collaboration with Trent Reznor of Nine Inch Nails fame. Congratulations to the crew, which includes Steve Peters, the previous owner of this very web site.
In picture: Susan Bonds, Producer/CEO, and Alex Lieu, Creative Director/CCO, 42 Entertainment
Episode 12 of the ARG Netcast series is supersized! Why, you might ask? The answer lies within the netcast itself, with three monster discussions on ginormous topics that found their way into this week’s agenda. So, if you don’t want to hear about how the Receda Cube was found in Perplex City, or how the Deus City creative team has responded to one of their players, or about the true meaning of This Is Not A Game, then stay away! However, for those interested, listen in as the panel consisting of Jackie Kerr, Jessica Price Brooke Thompson, Sean C. Stacey and Jonathan Waite and first-time panelist Nicko Demeter discuss these topics, and more. Note: we’re having substantial problems with audio lately, so we’re sorry for the quality of this netcast, which is not the best. Subscribe to the ARG Netcast feed through FeedBurner or via iTunes.
- Oh joyous day, the Receda Cube has been found! Of course, we talk about the center of attention in the Perplex City game, which officially ended (Season One, anyway) with the discovery of the Cube by Andy Darley, an admired and loved Unfiction forums member (Rand0m). Darley writes about his adventure here, and here. Also, here and here. Finally, here is the end of his tale. He’s a great storyteller. Aside from Darley’s discovery, we dish on how clues might have been given to one particular group and not the overall player base, and wonder why Violet was Combed Thunderclap, and how she knew about quirkyacuity.com months in advance of the site being registered.
- Deus City has responded to a player who offered suggestions, help and bug reports by asking her to leave the game, citing Terms of Service violations. We’ve got the details! We also discuss how players might become confused by the gameplay, given that two of the characters in the game are real people.
It was a sunny day – the kind of day that springs forth from the drudgery of winter to blind you with its brilliant sunshine and pleasant breezes, imprinting itself onto your memory. The air was filled with the smells of cherry and tulip blossoms and the slight overtone of a diesel-fueled truck, while the thumping of nearby construction pounded out the rhythm of a downtown rave party, minus the fancy lights, drugs and half-naked dancing people thrumming against your leg.
I had decided to leave the lab early. The spring day called out to me, “Jackie! Leave the window-less torture of a lab you’re sitting in! Drop the data analysis and run and frolic in my splendor!” Not being one to ignore calls of nature in the off chance that I might end up with wet pants, I grabbed my things and snuck out. My sandaled feet skipped along the sidewalk, my toes happy to be wriggling in the air of spring and reveling in the vitamin D of the sun. As I waited to cross the street outside of the University of Maryland Medical Center, I felt someone sneak up behind me.