Just in case you’ve been asleep for the last 24 hours, it was officially revealed yesterday that the OurColony quasi-Alternate Reality Game was a promotional lead up to the new Xbox 360, scheduled to hit the stores for the 2005 holiday season.
As the countdown timer on the OurColony site expired yesterday, the page changed to reveal a link to a video file, which began with a CG OurColony ant scurrying across the floor to stand at the foot of J. Allard, Corporate VP of Xbox, who proclaims, “You are The Colony. You’ve found your way to the center, and you’re in control. This experience revolves around you. Welcome….to Xbox 360.”
Interestingly, it continues to be universally stated as fact that 4orty2wo Entertainment of I Love Bees fame was behind OurColony. Nevertheless, we continue to stand behind our (lone) statement that 4orty2wo was in fact not behind this. Not only were we told as much by a source there, we just, well, have a hard time believing that the creative minds at 4orty2wo would be behind OurColony.