artofthegame.jpgImmersive Gaming has announced it will be sponsoring a special discussion event at the upcoming ARGFest in New York City. “The Art of the Game” will feature the team behind Audi’s “The Art of the Heist” in an open roundtable about the behind-the-scenes aspects of writing, developing and implementing an alternate reality game on a major scale. The discussion will take place at the Hotel Penn in New York City on Saturday, July 23, 2005 from 11:00 am to 1:00 pm.

In addition, there will be a live webchat during the event, during which virtual participants worldwide can ask questions of the team. For updates and further information, visit