StoryWorld Conference Brings Transmedia Practitioners to San Francisco

Between October 31st and November 2nd, the StoryWorld Conference & Expo will be taking transmedia to San Francisco. Last month, I gave a WEBCast for the conference discussing three recent campaigns, and I’m pleased to announce that ARGNet is one of the event’s media sponsors. The upside for you is the extension of our discount code for $50 off registration, available at the end of this article.

In a recent article on her blog, StoryWorld Conference Chair Alison Norrington explains her vision for the conference as an opportunity to bring together “writers, designers, filmmakers, producers, techies and digital mavens” to tackle the numerous challenges that arise in the planning and implementation of transmedia campaigns. Highlighting this focus, Norrington notes, “There are no theorists speaking at StoryWorld. I’ve done everything I can to remain focused on amplifying the wisdom of practitioners who will share their real-life experiences.” Thus, panel topics center around launch considerations, possible business models, and the integration of narrative and gaming elements.

And StoryWorld is not lacking in terms of practitioners: a quick glance at StoryWorld’s schedule for the first two days of the three day conference shows that one of the biggest challenges attendees will face is choosing between the different panel tracks, with many major players in the industry participating in panels at the same time. The final day of the conference is focused on the attendees themselves, offering speed mentoring sessions, workshops, an unconference, and a platform to present projects in development.

Early registration ends on August 31, but whether you register before or after that date, remember to use the discount code ARGN11 for an additional $50 off registration.

Edited to clarify: the StoryWorld discount rate only applies to Individual Full-Conference registrations


  1. Jane

    Thanks for extending the promotional code. Unfortunately, it doesn’t seem to be working as it was rejected by Storyworld registration system. #JustSaying

  2. Michael Andersen

    Hi Jane, sorry about the difficulties: I checked in with the folks at StoryWorld, and amended the article to better reflect the promotional code. It should be working for individual registrations now.