ARGFest-o-Con, the annual conference dedicated to bringing together players and creators of alternate reality games and transmedia storytelling experiments, is heading north to Ryerson University in Toronto, Canada between July 26th and July 28th. Over the past 11 years, ARGFest has played host to city-wide puzzle trails, panels, and live events that allow attendees to roll up their sleeves and practice what they preach, playing through interactive experiences in between discussing past campaigns and best practices. Last year’s conference won Bloomington Indiana’s “Host of the Year” award. In addition to the mainstays of previous years, ARGFest 2012 is adding a little something extra: an advanced screening of The Institute, a documentary about San Francisco’s long-standing alternate reality game, The Jejune Institute.
For those unfamiliar with the project, The Jejune Institute was a highly immersive alternate reality game that took place in San Francisco over the course of three years. The narrative centered around a secretive new age cult, leading players on an exploration of the city that asked them to discover hidden secrets by following puzzle trails throughout San Francisco that showcased overlooked landmarks both real and fictional. The 90-minute documentary features interviews with the game’s developers at Nonchalance and some of the game’s players/inductees. The Nonchalance team were panelists at a previous ARGFest, providing an introduction to the experience.
Early-bird registration for ARGFest is open until May 31st, so you still have two days before the cost of admission goes up. Keep an eye on argfestocon.com in the coming weeks for updates on speakers and events.