Category: News (Page 1 of 183)

This Boston Wedding Party Takes “Save the Date” Literally

Jack and Norah, the happy couple at the center of “The Wedding Party”

Jack Rogers and Norah Lane are getting married, and I was invited to attend their wedding reception! I don’t quite remember how I initially met them (it’s probably not important), but who can turn down a three-course dinner at Boston’s W Hotel to catch up with old friends. There’s even a few rumors going around that the bride might have designed a puzzle hunt for attendees, in lieu of a whirl around the dance floor.

Jack and Norah’s wedding reception is the central event for The Wedding Party, a dinner theater escape room initially created by Canadian Caper, as a popup event in 2015. The show has been running in Toronto since 2023 when Secret City Adventures adapted it into a more persistent experience, and recently expanded the show’s theatrical footprint to Vancouver and Boston. The show uses the structure of a wedding reception to deliver an experience that’s one part immersive theater, one part escape room with just a hint of live action roleplaying for attendees looking to lean into the experience.

From left to right: Derek (Best Man), Norah (the Bride), Jack (the Groom), and Rachel (Maid of Honor)

Meeting (and Exceeding) Expectations: Building Narrative Scaffolding Around A Wedding

Most people reading this article have been to a wedding reception before, so the narrative beats and expectations of a wedding reception should be familiar. The evening starts out with the key members of the wedding party greeting attendees at the door, graciously accepting well wishes and engaging in light banter before ushering them into the banquet hall, offering hints of their highly distinct personalities.

Guests are encouraged to grab a drink at the cash bar, or settle in for the appetizer course before the wedding party offers up impassionate (and informative) wedding speeches that cement their characters in attendees’ minds, before the main course is served. While attendees eat, the wedding party runs a circuit across the tables engaging in light banter, before the main event: a puzzle hunt designed by the bride, with the goal of finishing up an hour later for dessert and the traditional cake cutting. If teams found themselves stuck at any point, the wedding party was on hand to offer the occasional nudge.

The three-course meal at “The Wedding Party”, along with a Moscow Mule from the bar

The Wedding Party‘s structure did an exceptional job of easing attendees into the experience. Brief introductions to the wedding party set the stage for a show that encouraged interactions with the cast, while the wedding speeches set up a few clues for the central narrative without asking much of attendees beyond enjoying the show. And the tableside visits provided a purely optional low-stakes opportunity to test the cast’s improv skills before the puzzle event commences.

Rules for Norah’s Puzzle Hunt, the escape room in the middle of an immersive wedding party
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Return of the King in Yellow Minecraft ARG

Avery enters a church and is confronted with the Yellow Sign, in Destroying A World That Doesn’t Exist

Back in November, ARGNet covered Searching for a World That Doesn’t Exist, a modern reinterpretation of Robert Chambers’ The King in Yellow through the lens of a Minecraft Let’s Play video. This reframing of the classic horror story is particularly fitting, as the titular King in Yellow isn’t a typical eldritch horror. Instead, it’s a play capable of driving those exposed to it mad, serving as an early instance of cognitohazards.

Searching for a World That Doesn’t Exist ended with the protagonist Derek (playing under the handle d3rlord3) encountering the King in Yellow offscreen, and offering one final warning to protect Avery (TheMostMayo) from repeating his mistakes. And for a few months, that was where the series creator Wifies left things. But earlier this month, Wifies released the second part of his duology, Destroying A World That Doesn’t Exist.

As with the prior installation, Wifies’ two hour long video offered a summary of a considerably longer source material – this time, a fifteen hour long upload to Avery’s YouTube channel. But while the prior video was primarily told through Derek’s perspective, the first half of Destroying A World That Doesn’t Exist is told from a considerably more naive perspective.

In one Minecraft world, giant arrows point Avery towards where to go next…not that he notices

Avery’s Perspective: Following in D3rlord3’s Footsteps

The first installment of Wifies’ King in Yellow reimagining starts with the warning, “whatever you do, at the crossroads, don’t turn left.” And as we finally begin to see Avery’s exploration of the world, he ignores these instructions and attempts to follow in D3rlord3’s footsteps. But when Avery crosses the threshold of the giant golden door, instead of being confronted with unseen horrors, he’s confronted by a single gold block…until turning around and finding himself in a room filled with doors.

Behind each door, Avery finds himself thrust into a different world, littered with signs of D3rlord3’s prior passage – items from his inventory appear like a trail of breadcrumbs, guiding Avery through puzzles he doesn’t quite understand. The first world he stumble across, for example, is a series of precarious mountain spires connected by wooden bridges. Upon crossing each bridge, mountains appear and disappear with no explanation. On one occasion, the only thing saving Avery from falling to his virtual death is a series of blocks previously placed by D3rlord3.

That is not to say that Avery isn’t engaging with his environment: in one world, he comes across a towering obelisk, with strange glyphs written on it, and recognizes the puzzle in place: “bro is speaking enchanting table”. And he’s right – the bricks spell out a message in Minecraft’s Galactic Alphabet, which often appears alongside the game’s enchantment table. The upper portion of the obelisk starts with – — – , the pattern used in the Galactic Alphabet for “end of sentence”. This provides a hint that the cigils need to be flipped upside down and reversed to be legible, resulting in the message “BELOW”.

Avery proceeds through many of these elaborately designed worlds and eventually finds the doorway leading to the next, guided by a trail of items. Sometimes, viewers can intuit the way forward themselves. In a world blanketed by a sea of red rolling hills, the landscape is broken up by a series of white houses. Avery focuses on the items inside the houses, missing the giant tiled arrows placed on the floor of each house, directing him where to go. Eventually it’s a crafting table in the distance that leads Avery to his next location. Only this table couldn’t have been placed by D3rlord3, since it appeared out of nowhere. There’s something else leaving a path of breadcrumbs for Avery to follow.

One particularly insidious world almost halts Avery’s journey entirely. Slightly over 2 hours into the raw footage, after navigating a series of underground canals, Avery stumbles across a cozy world occupied by a single church. A Yellow Sign often serving as harbinger of the King in Yellow hangs above the pew, and a book at the altar reassures Avery he’s safe here. And for the next twelve hours, Avery silently tends to the church. It’s only until he reads a sign left by D3rlord3 that he is broken from his reverie and proceeds onward.

A puzzle at the center of the lake can be solved one of two ways – through wits, or by brute force

That is not to say that Avery has no personal agency in progressing forward: one particularly intricate puzzle appears in the center of a lake in between six statues. Avery “solves” the puzzle by spending four minutes breaking through the netherite block that acts as the lock, before typing “stupid puzzle” into chat. Finally, around halfway through the video, Avery encounters D3rlord3. And during that conversation, he’s provided a link to the events leading up to their encounter, from Derek’s perspective, although the video has since been “deleted”.

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Start Slacking Off with MrBeast’s Million Dollar Puzzle Hunt

Salesforce’s Super Bowl commercial with a $1M prize – that’s a lot of potential puzzles

During the fourth quarter of the Super Bowl Salesforce released a TV spot promising a $1M prize to the first to solve a puzzle hunt in collaboration with Jimmy Donaldson, who runs the MrBeast YouTube channel and media empire. The commercial itself, centering around Slack’s “Slackbot” assistant, is a veritable whirlwind of codes and references, culminating in a bird’s eye view of a QR code driving to MrBeast.Salesforce.com. Luckily, early teaser content linked on the Million Dollar Puzzle page helps point prospective solvers to a few helpful starting points to help make sense of the seemingly herculean puzzling task.

Behind the scenes with Lone Shark Games’ Mike Selinker, holding a book that’s likely Puzzlecraft

Lone Shark Games confirmed their involvement in helping design puzzles for the event. And while this is the company’s first Super Bowl commercial, they have developed a number of high profile, spectacle-laden puzzle experiences in the past. Wired enlisted them to help run a month long nationwide manhunt for one of their journalists. Cards Against Humanity turned to them for a puzzle hunt leading to a safe filled with hundreds of thousands of Sloth cards locked up on a remote island whimsically renamed “Hawaii 2”. The company even took over the third floor of Washington DC’s Planet Word Museum to create Lexicon Lane, a series of 26 separate puzzle adventures making use of the same space.

Luckily, the contest site implies MrBeast and Lone Shark Games’ penchant for spectacle should continue through this puzzle hunt, noting that “clues are everywhere: videos, websites, and the real world. Anytime you see MrBeast with Salesforce, assume there’s something there.”

A scene from Salesforce’s teaser spot for the SuperBowl ad, with a playlist of videos in the comments

Road to the Big Game: Setting the Stage for a Puzzle Hunt

It all started with a tweet: back in December, Donaldson tweeted out a request: “I’ve been sitting on an amazing Super Bowl commercial idea for years. I know it’s random but someone please let me make your brand’s Super Bowl commercial so I can finally make this idea happen”. Shortly after, Salesforce CEO Marc Benioff replied, offering up their commercial. This kicked off a flurry of promotional teasers. Donaldson then shared a behind the scenes look at his pitch process. His employees discussed how they use Slack (a Salesforce product) as a pillar of their content production processes. Donaldson even made a Freleng Door Gag inspired video teasing the spectacle of the upcoming spot, as well as a teaser commercial themed around taking the $1M prize money out of the bank.

The $1M puzzle hunt may have only officially kicked off with Salesforce’s fourth quarter ad spot, but those videos contained more than a few clues to give astute puzzlers a head start on the solving. Some of these leads (including the name of Donaldson’s fictional bank) appear to be red herrings. An extended acrostic that flashes in one spot, for instance, teases solvers with the message “this means nothing I just wanted to waste your time lol”. But other moments seem considerably more intentional. Why is there a conspicuously placed barcode on the armored tank receiving a parking violation, during Donaldson’s bank visit? And why does the teller have a series of dates circled in red on all of her desk calendars?

The real entry point to the puzzling, however, is a pinned comment on the teaser video linking to a playlist of nine past MrBeast videos. The pinned comment on each of those videos now links to a series of variety puzzles.

For example, a comment on Beast Philanthropy’s Changing the Lives of 600 Strangers video directs puzzlers to a Sudoku variant puzzle posted on Reddit, using the nine letters in LIF(E)CHANGE instead of numbers. Solving that grid on its own doesn’t lead to any additional instructions…but is there a different piece of information that can instruct solvers on which letters to pay attention to?

Filling the Reddit Sudoku variant grid alone doesn’t seem to be enough to solve this puzzle…

Solving the variety puzzle is only the first step of this particular puzzle. And while all the information to solve the puzzle could be provided in the initial image, information on which letters to select from the completed 9×9 grid might also emerge through other parts of the campaign. And that guidance could come from practically anywhere: supplemental videos, other puzzles, or even some as-yet-unrevealed real world spectacle.

As for the Super Bowl spot itself? It seems to be as much a guide for how to discover where to find the puzzles, as much as anything else.

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The King in Yellow as Found Footage Minecraft ARG

The yellow doors at the end of the “Searching For a World That Doesn’t Exist” ARG

“Whatever you do, at the crossroads, don’t turn left. Don’t be fooled. It’s listening.” This is the strange message that a Minecrafter named AVeryLargeMayo (“Avery”) discovered inside a book in his Minecraft instance. At the end of the book, there’s a cryptic cipher that Avery doesn’t know how to solve. So, he makes a video asking the internet to help solve the mystery for him. All told, the video is less than four minutes long. Which makes the 40 minute long video the YouTuber the Minecraft YouTuber Wifies makes unpacking his discoveries exploring the Searching For a World That Doesn’t Exist ARG all the more impressive…even if he is secretly the game’s creator. And it’s that clever incorporation of the “ARG Explainer” video format as part of the ARG’s content that makes this Minecraft ARG so fascinating.

At least on the surface, this alternate reality game is handed to viewers as a fully-solved and crisply edited package, explaining (almost) everything and leaving little to the imagination. And yet, there is still considerable value in going to the “source material”, as none of the game’s three narrators are fully reliable.

Unlocking the First Layer: An Introduction to D3rlord3
The puzzle that Avery presents as the initial call to action in his video remains unsolved, at least at the beginning of the video: it doesn’t quite work as alphanumeric cipher, and similar attempts to treat it like a book cipher are quickly thwarted. Instead, Wifies falls down the rabbit hole by examining an inventory menu that flashes briefly onscreen during Avery’s video…a glitch in the system.

Wifies discovers that taking the first letter of each inventory item (and capitalizing the letters if there’s more than one of the item in the stack) spells out the location of a Google Drive link. So, the first image of a light block would be the number “1”, the three zombie heads in the second slot would become a capital “Z”, and the vine in the third slot would become the letter “v”.

When Wifies checks the URL, he finds the Google Drive link contains three files: two of these files are ~100 minutes of “raw” footage of someone playing Minecraft, and the final file is a PDF of an info doc from an anonymous Minecraft player, noting that the videos represent their “exploration into a strange tunnel I found in my minecraft world.” The rest of the video is Wifies’ account of what he uncovers through those video files from a user we’d later learn goes by the username D3rlord3.

Translating a Minecraft inventory into a website URL is infinitely easier when you made the puzzle

Notably, this is only a puzzle that works when explained in retrospect: the numbers could have just as easily represented indices into the words, and interpreting the blank space as underscore presumes that the solution will be a Google Drive link. But since this is a puzzle constructed to be presented as solved, none of that matters. The link wouldn’t even need to exist, since Wifies helpfully explains everything you’d need to know about its contents.

And yet, the Google Drive link does exist. You can watch the full 100 minutes of D3rlord3’s exploration. AveryLargeMayo’s channel also exists, so you can confirm the secret message is present, and watch him win at a game of SkyWars.

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Ministry of Lost Things Delivers a Box of Puns with a Side of Puzzles

Ministry of Lost Things Lint Condition, next to the newest installment Finders Keypers

Last year, ARGNet reviewed the first installment in PostCurious’ episodic puzzle series, The Ministry of Lost Things: Lint Condition. The series of puzzle games center around the “Elusiverse”, a world filled with the lost and forgotten objects from our world enter when they’re misplaced. The crowdfunding campaign ultimately invited over 4,000 backers to join the Department of Returns as scouts, looking to return lost objects of sentimental value to their humans.

PostCurious is back crowdfunding for its second installment of the series, Ministry of Lost Things: Finders Keepers. The newest release is just as whimsical and lighthearted as the last, and packed full with so much wordplay, you could almost be excused for thinking the game’s dozen or so puzzles were just an excuse to inflict a series of tortured puns on players.

The gneesters, who happily rehome lost objects into the Elusiverse…even if means a lot to you

A Surprisingly Heartfelt Story for a Relatively Tiny Box
With the first installment of Ministry of Lost Things, finding out what object went missing was an element of the first puzzle. For Finders Keypers, things start out with a more explicit task: Cary the Carabiner ended up detached from her owner Jenna’s bag, and all of the keys she was securing became scattered. As a scout for the Department of Returns, it’s your job to traverse the Elusiverse collecting witness statements and solving puzzles to find the lost objects, learning along the way why they’re more than just keys to Jenna.

And every square inch of that heartfelt story is packed with more puns than you’re prepared to handle. One of the game’s early puzzles does a particularly good job of exemplifying this: starting off in The Keys (a location initially teased in the game’s first installment), Department of Returns scouts are tasked with tracing down the carabiner’s path through a series of islands that weaves through “Rock” and “Hard Place”, past “Key Largo” and its nearby counterpart “Key Smaller”, and past a series of islets like “Doss Isle, Grocery Isle, and Rept Isle”.

Early puzzle components from Ministry of Lost Things (some pieces omitted to prevent online solving)

If your reaction to that map is more of a chortle than a wince, this is the game for you since that’s the type of whimsy that saturates every part of the game, whether it contributes to the puzzle solving or not. There may be a dozen puzzles to this game, but there’s easily over a hundred literary flourishes, making this just as much a pun-laden successor to Piers Anthony’s Xanth novels as it is a puzzle game.

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Masquerade: NYC’s New Immersive Musical Launched With a Secret ARG

Free cherry dipped ice cream from Masquerade was only the start of this particular adventure…

It’s the second night of Previews for Masquerade, and I’ve just finished seeing Andrew Lloyd Webber’s newest immersive musical take on Phantom of the Opera. While comparing notes with a friend from the NYC immersive community, a man dressed in black approaches. Leaning in conspiratorially, he quietly tells me: “You see? Everything I told you was true.”

The man who approached me was a ghost hunter named Sean Hunter, who was at the center of a months-long alternate reality game teasing the release of Masquerade. The musical just finished Previews with a gala event, last night. To celebrate, here’s an overview of how we got to the Masquerade.

Vignettes from the many Masquerade ARG popups that took over the city this past summer

The Masquerade ARG: A Popup Homage to New York City
At its core, Masquerade teased the show’s existence with a series of popup experiences, celebrating New York City. As ARGNet previously reported, it started with the immersive show’s historic venue itself: to prepare for the show’s transformation, the windows of Lee’s Art Shop were liberally covered with newspapers. Upon closer inspection, however, many of these papers were referencing the history of Phantom of the Opera in New York City. And scattered in between the real papers from the city were a few in-universe papers about L’Opera Populaire.

Shortly after fans noticed this detail, a series of masks started popping up at locations across the city, with luggage tags bearing MasqueradeNYC.com on one side, and the message “if found please call 212-505-5666”. Calling the number (now Masquerade‘s business line) would trigger a voicemail message featuring a music box playing the song Masquerade, slowly winding down before an ominous voice states “he’s back”. The following day, a series of mirrors with the Masquerade logo appeared across the city. Each time, the MasqueradeNYC Instagram would post a story with a picture of where to go, for those curious enough (and quick enough) to find it. A full accounting of these events is listed below.

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