Tag: argfest 2010

ARGFest 2010: Hotlanta Recap

Near, far, wherever you are – ARGFest 2010 in Atlanta, GA was a blast. Whether at ARGFest or its virtual Twitter counterpart #PretendARGFest, the annual conference dedicated to alternate reality games was filled with informative panels and discussions, hands on gaming, mysteries, and social and professional networking opportunities.  While the player community in attendance was less this year and creative minds and industry folk were in relative abundance, all aspects of the ARG/Transmedia genre and community seemed well represented.

To usher in ARGFest 2010, Brian Clark welcomed everyone and introduced the newly appointed “Grand Inquisitor“, Steve Peters. The first session was presented by Andrea Phillips of Deus Ex Machinatio. Andrea set the pace for the fest by presenting Beyond the Brunette – an analytical look at stereotypical gender roles in gaming and storytelling. By providing a look at numerous common character cliches, attendees couldn’t help but notice throughout the remainder of the conference how common they actually are. As one of her session’s focal points, Andrea posed the challenge to be unique and break away from using standard, typical archetypes.

Other panels and sessions this year covered a host of informative topics, including:

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ARGFest is Almost Here


This year will mark the 8th anniversary of ARGfest, and this year’s conference promises to be the most ambitious yet. The format has changed and expanded to include four days of information, networking and game-filled fun. The two day conference will take place on July 15th and 16th and will be filled with presentations, panels and roundtables galore. And in the spirit of the conference’s new “Think! Play! Do!” theme, a gaming festival has been added July 17th and 18th, where festival-goers will be able to participate in street games, location-based games, storytelling events and ARG live events.

The full conference schedule has not yet been released, but some of the announced panels include one involving casual social games and one made up of ARG enthusiasts. Presentations include Brooke Thompson’s “Can Transmedia Save the Soap Opera” and Patrick Möller’s “Follow the Rabbit”. The conference will also feature a return of the ARG Museum, a display of artifacts from past alternate reality games. In addition to the typical conference activities, this year’s ARGfest will include a writing workshop with Maureen McHugh of No Mimes Media, a mini game jam that will help participants create a working game prototype by the end of the weekend, and an organic panel session that will be shaped on the fly by the audience.

ARGfest 2010 will take place July 15th through the 18th at the W Atlanta-Midtown hotel. Multiple registration packages are available on the ARGfest website or at the door. Hotel reservations can be made on the website at the discounted group rate.

Editor’s Note:  Tomorrow (June 27th) is the last day for ARGFest’s Regular Registration rates, so now is an ideal time to select the package that best reflects your interests.