Tag: crossmedia

Mr. Weiler Goes to Rotterdam: Transmedia at the International Film Festival

HIMlores.JPGArtwork by Reinier Clabbers. Click picture for downloadable hi-res version.

In a few days, Lance Weiler is going to Rotterdam to attend CineMart, the annual co-production market of the International Film Festival. Weiler’s upcoming cross-media project HIM was selected as one of 36 films to participate in this year’s presentation to an expected 850 international producers, sales agents, distributors, and funds. HIM, in addition to being the only work selected from the United States this year, is the first transmedia work to be selected at CineMart in its 26 year history. Previous films selected to participate in CineMart include the Academy Award-winning film Boys Don’t Cry, the grotesquely captivating Ichi the Killer (殺し屋1), and The Eye (見鬼), recently remade for the United States starring Jessica Alba.

When reached for comment, Weiler explained that HIM would be an interactive experience fusing storytelling and gaming, set on a global stage. The thought-provoking horror story will be a film at its core, but will fuse together elements of gaming, live events, serialized shorts, and graphic novel content taking place around the world and in your own living room. While the rules of the universe are established, Weiler has left considerable room in the story for what he describes as “controlled spontaneity”: the rules of the universe are set up, but the ripples from audience participation can have significant effects on the final product. As co-founder and principal of Seize the Media, Weiler developed the Hope is Missing ARG for the DVD release of his immersive film project Head Trauma, and worked with Hammer Films to produce the Beyond the Rave experience on MySpace.

The project is also an attempt to move away from traditional financing models for films relying on private equity and pre-sale financing deals by utilizing branding and licensing agreements. The ideal is to cement transmedia as a new media format. And one of the advantages of transmedia storytelling is the ability to set up considerable story elements on a limited budget, leading to a gradual rollout drawing on an international audience. Indeed, a number of times Weiler hinted that some elements may be floating out there relatively soon.

Presenting HIM to potential investors at CineMart is an opportunity to showcase both the potential and opportunities inherent in transmedia storytelling and alternate reality gaming as a self-sufficient format. And as one of BusinessWeek’s 18 People Who Changed Hollywood, Weiler just might be the man for the job.

PICNIC 08 is days away

Picnic 08 LogoMy oh my, how the time flies. We are on the edge of our seats as PICNIC 08 fast approaches, now only three days away. As we have told you before, those of you lucky enough to be in the Amsterdam area with a few days to kill can still register for this cross-media conference at a discount rate. We are fortunate to have received an invite for the partner/speaker breakfast, and are fairly confident that Daniël van Gool will be on scene to meet and greet with industry leaders, visionaries and those that will shape the future.

We’ll be bringing you coverage of the event in the next few days, so keep it tuned right here for the latest news on PICNIC 08!

We’re helping to create the future at PICNIC ’08

PICNIC 08 LogoBack in 2006, a cross-media festival in Amsterdam called PICNIC ’06 caught the eye of our friend and cohort Sean C. Stacey. Billing itself as the “first ever annual event for people interested and involved in cross media content and technology in Europe, North America and Asia,” speakers included John de Mol, Philip Rosedale and Craig Newmark. It also included a presentation by the ARG IGDA SIG, who talked about their first published white paper. The conference was a smashing success, and plans were made for the following year’s festival.

In 2007, PICNIC ’07 expanded on the format of the previous year, incorporating nightly entertainment, partner events and a Green Challenge with their speaker presentations. Sir Richard Branson got involved with the Green Challenge, and visionaries such as Cory Doctorow, Walt Mossberg and Dennis Crowley delivered speeches and participated in discussion panels. Our man on the scene, Daniel van Gool, was especially impressed by a trio of speakers — Eduardo Dias, David Polinchock and Jeroen Mol, who collaborated on a presentation called “Augmented Reality for Advertisers.”

This brings us to 2008, and another installment of the popular cross-media festival. Things kick off on September 24th, and once again ARGNet is a proud media sponsor of the event. This year’s conference will feature a wide range of speakers which include Jyri EngEström, a co-founder of social networking site Jaiku, Martin de Ronde of the Onebiggame charity, and Kara Swisher from AllThingsD.com, a tech and media web site. There are also special events planned for each day of the festival, such as book releases and breakfast sessions with speakers, and PICNIC Labs, which are “practical workshops that challenge you to re-imagine your business, develop new products and services, refine ideas and formats and come up with creative business concepts.” Daniel van Gool will once again attend the conference for ARGNet, and we’re looking forward to more of his stellar reporting and analysis.

You too can attend PICNIC ’08, and because you are such wonderful, loyal readers of this little news site, you get a discount! So, if you plan on being in the Westergasfabriek area of Amsterdam and want to save a few bucks on attendance costs, click the link below for details on how to register and to find out how to apply the discount code.

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A&E Unveils Sopranos Cross-Media Experience

sopranos.jpgSo, it turns out that even a mob boss from Jersey can’t resist the sweet smell of cross-media gaming. In January, when the hit HBO series The Sopranos begins a syndicated run on A&E, it will be accompanied with a “real-time online experience” touted as “fantasy sports meets scavenger hunt,” according to a press release ARGNet received yesterday. The Sopranos A&E Connection game will be played online, but will involve real-world game pieces found in different locations, such as billboards and magazine ads. While the game has already launched (it was possible for players to start collecting game pieces beginning on December 15th), new players can register at the trailhead web site before the action really gets going on January 10th, 2007 – the night the first two episodes of Season One debut on A&E. Even more exciting for the ARGNet faithful — we have a unique opportunity for a few lucky readers to win fabulous Sopranos prizes!

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PICNIC ’06 Cross Media Week

As we announced earlier this week through our Announcement Email list, the Alternate Reality Gaming Network is proud to be named as a network partner for the PICNIC ’06 Cross Media Week event. PICNIC ’06 is Amsterdam’s new annual event focused on creativity in cross media content and technology, specifically in the fields of entertainment and communication. The event will take place from September 27 – 29 at the Westergasfabriek, a cultural facility located in a former gas factory in Amsterdam. PICNIC ’06 will include a conference for paying delegates as well as a public program which includes lectures, an exhibition, art installations and parties. PICNIC ’06 is being supported by the Dutch Ministry of Economic Affairs, the City of Amsterdam and a variety of corporate and service partners. For complete information about the event, visit www.crossmediaweek.org.

PICNIC ’06 organisers are expecting approximately 1000 delegates from Europe, North America and Asia. Speakers will include top creatives and entrepreneurs such as Michael B. Johnson, Moving Picture Group Lead at Pixar Animation Studios, Simon Guild, President and Chief Executive of MTV Networks Europe, John de Mol, Co-Founder of Endemol and Founder of Talpa, Craig Newmark, Founder of craigslist, Philip Rosedale, Founder of Linden Lab/Second Life, Jamie Kantrowitz, Senior VP Marketing Europe at MySpace, Lorraine Twohill, Marketing Director in Europe for Google, Marko Ahtisaari, Director of Design Strategy, Nokia, Reinier Evers, Founder of Trendwatching.com, Dan Gillmor, Founder and Director of the Center for Citizen Media, Marc Canter, Founder and CEO of Broadband Mechanics, Joseph Jaffe, Author of “Life after the 30-Second Spot”, Matt Locke, Head of Innovation at BBC New Media & Technology, Emile Aarts, Vice President and Scientific Program Director at Philips Research Laboratories, and many more. You can read more about the network partners at the PICNIC ’06 web site.

If you want to attend the event, we have great news for you. As a network partner, we are able to pass on a discount to our subscribers for three-day passes as well as single-day passes. Simply register by clicking here, then when prompted, use the promotion code provided to you through the Announcement List (click here to subscribe, if you haven’t already). That will enable you to get a total conference pass for € 500 plus VAT (normal rate: € 750 plus VAT), or a day pass for € 300 (good for either Thursday, September 28th or Friday, September 29th).

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