Something very strange happened to Rexford Higgs back in March. An aficionado of wondrous artifacts and things from bygone days, Rex uncovered by chance a set of blueprints for a strange device, hidden in a tin box in a construction site near LA’s Miracle Mile. Fascinated by his find, Rex launched a Kickstarter campaign to fund the building of his Time Switch. This campaign was used by Transmedia L.A. to serve as the real-world Kickstarter campaign to fund Rexford Higgs’ story as an alternate reality game, The Miracle Mile Paradox. Transmedia L.A., a monthly meetup group of people in the Los Angeles area interested in transmedia storytelling, is using The Miracle Mile Paradox as an experiment in alternate reality game development for its members.

In late May, Rex succeeded in activating the Time Switch and received a transmission from the past sent by a woman, Jane Winthrop, warning him that he was likely being watched, but he must continue his work. Two days later, he received a cease and desist order from Agent Intellect Corp (AIC). This marked the beginning of a series of threatening messages warning Rex away from Miracle Mile. After being assaulted, presumably by AIC agents, Rex fled into hiding after securing the Time Switch device in a secret location, leaving his friends and followers to piece his clues together and help retrieve the rest of Jane’s message.

The Miracle Mile Paradox ARG officially kicked off on July 4th and will run through the first week of September, so there is still lots of time to get caught up on the story and participate. While the ARG is location-based in the Miracle Mile area of Los Angeles, California, Transmedia L.A. has provided non-resident supporters with a number of ways to follow along with the story and help solve the mystery of the Time Switch, Jane Winthrop, and the powerful AIC. According to the game’s Kickstarter page, online players can follow the story through “Rex’s blog, websites, Twitter accounts, Facebook pages, LinkedIn profiles, Pinterest boards, email accounts and much, much more. There might even be some hacking in to AIC employee accounts….” Local participants can unlock and retrieve Time Switch messages within the Miracle Mile itself – all under the watchful eye of AIC, of course.

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