In a recent interview with the immersive entertainment podcast No Proscenium, Sean Stewart (one of the co-creators of the alternate reality gaming genre as we know it) described alternate reality games as a dance. “In ballroom [dance], they used to say, and forgive the gendered reference, the gentleman proposes the step, the lady decides whether or not to accept. And I think increasingly, entertainment is moving into a world in which as creators we propose the step, but it is a dance. And you can’t do it if they don’t want to come along.” While alternate reality games will typically have creator-driven narratives, one of the most exciting parts of the genre is when creators carve out spaces for their audiences to dance, even if that leads in unexpected directions. And over the past few weeks, found footage horror channel Jack Torrance and horror-centric YouTube theorist Nick Nocturne went on one hell of a dance.
Meet the Dance Partners
Back in 2011, the YouTube channel Jack Torrance purportedly purchased 10 boxes of old footage and vintage records at an estate sale held in a barn just outside of Austin, Texas. The channel gradually started uploading videos, restoring Super 8 and VHS tapes for digital consumption. The found footage was a melange of short clips of Ouija boards, mannequins, and dessicated hands juxtaposed against more sedate scenes of daily life like a child playing or a girl applying makeup. Two years ago, the found footage was replaced with a series of four “modern” videos of someone exploring a house containing some of the items featuring in previous videos before switching back to found footage again.
At the time, Nick Nocturne had been running the YouTube channel Night Mind for almost a year, analyzing and summarizing online horror experiences like Marble Hornets, Unedited Footage of a Bear, and Alantutorial. Nocturne’s videos specialized in condensing sprawling experiences into more easily digestible forms, all through the lens of his four-eyed interdimensional cat persona. Night Mind ran a feature breaking down the series and its cinematography in conjunction with Nyx Fears.
Soon after the video aired, Jack Torrance went dark for two years. During its first five years of operation, Jack Torrance was an experience to consume and theorize about, with little to no direct interaction between uploader and audience. Viewers could theorize about what the footage might mean, but the channel was deathly silent. The only clue: in the descriptions of one of the channel’s final videos, the phrase “help” was spliced into the copy of the video description.
Invitation to Dance: The Return of Jack Torrance
Two weeks ago, Jack Torrance returned to YouTube with a livestreamed video titled “Find me”. In a video response, Nocturne explained that he interpreted that title as a challenge to the players to find the mysterious uploader, and that he was up for the channel. In addition to the response video itself, Nocturne left the following comment on the “Find me” video, which quickly rose to the most upvoted comment on the video:
If you want to be found, very well–I’m calling your bluff.
Make me come to Texas and I’ll track you down.
Nocturne received his response in the next video upload, with a corrupted message embedded in the video description answering “it is calling will you answer”. Interpreting this as an invitation to dance, Nocturne planned a trip out to Austin, Texas to hunt down the mysterious uploader and whatever supernatural force might be involved.