A few weeks ago, I wrote about the new alternate reality game promoting DreamWorks’ new animated film, Monsters vs. Aliens. This article announces an update of gigantic proportions.
Since our last article, players discovered the existence of Dr. Harold Filkenheimer, an eccentric and ethically flexible researcher at DARGenetech International with a quirky sense of humor. The comical Dr. Filkenheimer carries a grudge against Jeffrey Freedman, and he needs our help to discredit the gullible conspiracy theorist. On Superbowl Sunday, Harold Filkenheimer is going to activate the Abstract Recrimination Generator (or A.R.G.) to “use our most devious black ops skills to create a mass media propaganda campaign to turn the tables on those who would accuse us of problematic things.” Apparently, he will need the “l33t sk1llz” of those skilled with A.R.G.
Dr. Filkehnheimer sent a coded message to players instructing them to “[c]ommence the attack against top secret conspiracy on 1st fish February 2009 convincing public truth all part campaign marketing evidence we planted to discredit him Super Bowl 43.”
According to an article on the Variety website, DreamWorks purchased a 90-second 3-D advertisement for Monsters vs. Aliens during the SuperBowl. In preparation, DreamWorks is giving away 150 million pairs of glasses at 28,000 retail locations. You can also request a pair of glasses by calling 1-800-646-2904. Will the extended trailer lead to something else? Only time will tell. So grab your chicken wings and be on the lookout for something suspicious during the Superbowl.
Editor’s note: The aforementioned support of the Steelers is the view of the author and is not in any way representative of the views of ARGNet. ARGNet supports both teams, especially the Cardinals, because everybody loves a Cinderella story. 🙂
So, after hours of post-recording edits for Episode 11 of the ARG Netcast series, the audio quality for one side of the conversation is terrible at best. Don’t let that dissuade you from listening though, as this week’s roundtable is as entertaining as it is informative. Regular panelists Brooke Thompson, Jackie Kerr, Sean C. Stacey and Jonathan Waite are joined this week by Jessica Price, ARGNet writer and Unfiction forums moderator. Subscribe to the ARG Netcast feed through FeedBurner or via iTunes.
- The Heroes 360 experience moves along, albeit very slowly. There is a lovely player wiki (yarr, there be spoilers) that has been created, so hopefully the game gains a bit more momentum, soon. Also, see this Blogspot page for more (spoilers ahoy!) information.
- Meigeist is getting love from afar. They also have a nifty player wiki which will get you caught up in less time than you can say “Save the cat, save the world.” Although, you’d sound silly saying that.
- Perplex City players are pretty darn close to finding that cube, we hear. Something about a rock, and a Jurassic… something. They also have some pretty cool plans for the reward money.
- Monster Hunter Club explains away some advertising, and characters show up at the Today show.
- Puzzle of the week: A grid puzzle needs reconstruction (and deconstruction) for Monster Hunter Club. See this thread at the Unfiction forums for more details.
- The VirtuQuest people send us a response to our questions about Township Heights. Jackie weighs in on the “mildly insulting” situation. Then the rest of the panel piles on.
- Check out this beautiful mock-up (totally unofficial, we understand) of the Neowin-Unfiction branded AMD chip. This will apparently be possible thanks to the winner of the meta puzzle of the Vanishing Point game. Neowin/Unfiction for the win! We also report on the now-postponed VP post-game chat with 42 Entertainment, so ignore that part when you get to it.
- Studio Cypher will be releasing the fourth chapter in their Multiplayer Novel soon, called High Stakes.
- Jessica talks about her experiences with Ravenchase, which you can also read about in her outstanding ARGNet article.
- Jane McGonical is going to be the first ever female keynote speaker at the Game Developer’s Conference in March. We couldn’t be happier for Jane and wish her the best!
- ARGFest is less than a month away.
- We let the cat out of the bag about ARGNet’s partnership with SXSW for the Screenburn festival. Details will be released in the coming weeks. Brooke will be speaking at the conference, for those who can make it.