Last month, the Institute for Higher Knowledge posted a seemingly innocuous online personality test asking people to discover their true potential. That simple test serves as an entryway into the strange world of Unknown 9, an ambitious transmedia franchise from Reflector Entertainment that plans on revealing its occult mystery across television, film, video games, podcasts, novels, comic books, live events…and an alternate reality game. The prologue to Unknown 9 wrapped up with a live event hosted by the McKittrick Hotel during New York Comic Con, but the first phase was largely designed to establish the occult, conspiracy-laden setting for the storyworld. The second phase launched earlier this week, making this a perfect chance to step into the story. How you do that, though, is based on what type of experience you’re looking for.

Unknown 9: A Rolodex of Immersive Contributors
Before getting into Unknown 9 itself, it might help to take a step back and appreciate how Reflector Entertainment is telling it. The first component of the Unknown 9 universe is The IHK Enrollment Initiative, the alternate reality game that developed as the unseen figures behind the test guided players through a series of eight gated “doors” that introduced players to glimpses of the Institute’s footprint, through everything from recordings from a call-in radio show, creepypasta posts to the r/nosleep subreddit, and even a fully-playable visual novel.

As players neared the final challenges from the Institute, Terry Miles released the first episode of The Leap Year Society podcast, expanding players’ investigations into the IHK to the seemingly related “Leap Year Society”, a secret society that exists within secret societies that gathers once every four years, on the leap day. Miles previously made a name for himself on previous podcast fiction projects playing the character of investigative reporter and producer Nic Silver in TANISThe Black TapesThe Last Movie, and RABBITS. The loosely connected shows blend real-world urban legends, unsolved crimes, and conspiracy theories with supernatural events with a format that pays homage to the Serial podcast’s investigative style. Like its predecessors, The Leap Year Society podcast pairs its episode releases with additional links and files for listeners to explore, to see if they can figure things out before the show’s hosts. While The IHK Enrollment Initiative is a player-driven journey of discovery, The Leap Year Society podcast is a guided tour.

Once players completed the opened the final “door” to the IHK Enrollment Initiative, the Institute’s director Aja Robinson invited them to the LYS Induction Ceremony, an hour-long immersive theater production hosted by the McKittrick Hotel (home of Sleep No More) and directed by The Company P’s Christopher Sandberg. Sandberg is no stranger to integrating alternate reality games with immersive theater through his work at The Company P, where he was responsible for projects like the Emmy Award-winning The Truth About Marika, in addition to working on Conspiracy for Good and an ARG for Joss Whedon’s Dollhouse. The initiation gave prospective inductees a taste of the society’s esoteric rituals, before a climactic attempt at otherworldly communication went pear-shaped, a prospective inductee got possessed, and the newly minted IHK members were rushed out to learn that the IHK and LYS are literally two sides to the same coin. After the fact, the IHK tried to distance themselves from the incident by removing Aja Robinson from the organization, replacing her with Chelsea Rose Lancaster as director. In her new role, Chelsea claims the supernatural events were just theatrics, and the possessed attendee merely someone who suffered an unfortunate seizure at the event.

New York Comic Con attendees also might have grabbed a preview of Unknown 9 Archives at the Dark Horse booth. The full comic, set to release in Spring 2019, follows the story of the 17th century merchant Kieran as he is introduced to the network of knowledge seekers that likely evolves into the secret societies players are tracking across platforms in the present. In addition to the comic book, Reflector revealed to Variety that a film is in development by 10 Cloverfield Lane screenwriters Josh Campbell and Matt Stuecken, a television series is in the works from Heroes executive producer Tim Kring, and a novel trilogy by Layton Green. The video game component is being developed by Reflector Interactive, drawing on Reflector CEO Alexandre Amancio’s experience as a creative director on the Assassin’s Creed franchise. Combined with co-founder Guy Laliberté’s experience as one of the founders of Cirque du Soleil, Unknown 9 is bringing decades of experience to the table.

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