It would seem that there is trouble brewing at the SXSW Interactive festival in Austin this week, and it’s a very persistent kind of trouble – protesters. On March 11th, Steve Peters posted the following on his Twitter account: Hmm, some group is protesting our SXSWi panel?? RT @StopTarpARG Alternate Realities are set to destroy our children. Visiting the Twitter account for StopTarpARG leads to their web site, stoptarparg.com. Once your eyes have adjusted to the multi-font experience at that site, the message sinks in: there’s a new ARG set to launch at SXSW, called TARP ARG 2009 for the kids, and according to StopTarpARG, it’s a government-sponsored attempt at brainwashing the minds of America’s children in the face of hard economic times.
Of course, the folks behind TARP ARG 2009 for the kids see it differently, claiming to be part of the economic bailout assistance program in the U.S. while promising to build a “direct interface with [their] targeted child audience.” Brian Cain’s name is all over this, and a simple Googling leads back to Campfire, the company behind many of the most popular ARGs of all time. Brian is going to be at SXSW Interactive on the same panel as Steve Peters, so we assume this is related to the hijacking of the panel Steve alluded to in the recent press release about his new company, No Mimes Media.
For those curious enough to sort through this madness, StopTarpARG has set up a phone number (866-397-7406) where Brian Cain’s apparent manifesto can be heard, while the TARP ARG folks have an email address where people can ask their questions. It would also seem that events are starting already, two days before the scheduled panel discussion, as our own Michael Andersen has outlined recently in the Unfiction forum discussion thread for Stop TARP ARG. In my opinion, this should be a fun way of showcasing alternate reality gaming, and I’m sad that I can’t attend the event myself. We’ll keep up with the Tweets and the shenanigans leading up to and following the panel discussion, so stay tuned.
If you’ve arrived at the site in the past few hours and had some trouble connecting, there’s a good reason. Our lovely (and I’m not being snarky, I do like them a lot) hosts at
While the news hasn’t been all peaches and cream in the world, what with companies finding themselves in financial trouble and the what not, here’s a feel-good story for fans of alternate reality games: a new start-up called No Mimes Media has been officially launched, and there are some pretty heavy-duty names attached to the “full-media company.” We received a press release late last night, and here are the details:

I had a chance to play through the first story tonight — there have been four published to date — and was impressed by both the narrative and the artwork. Within the story, there was a Morse Code puzzle, and while the choices were few and far between, there’s a great deal of potential here for future chapters of the story. Combine this aspect of the Evolutions experience with a web series called
Not every project we write about here starts with an attractive brunette female in trouble, and in the case of these two campaigns, we don’t even know where the game starts and real life ends. First up, we have