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SXSW Interactive: Cluetrain: Seven Years Later

March 13, 2006 / Dee Cook

ARGN at SXSW

Speaking today at South by Southwest Interactive was a panel on the Cluetrain Manifesto. Published in 1999, Cluetrain.com is a list of 95 points regarding companies, consumers, and the relationship between the two, asking companies to wake up and deal with their customers on a human level rather than treat them as potential sources of profit. The panel, moderated by Henry Copeland (founder of BlogAds, was a discussion of Cluetopia and whether society is getting there.

One of the original writers of Cluetrain, Doc Searls, spoke on the origin of the manifesto. In the midst of the Dotcom madness in 1998, the Cluetrain founders, as they would become known, were discussing the disconnect between what the internet actually was versus what was receiving funding and how the net was playing out in the press, as if it could be an extension of the shopping malls in the real world. The founders would use their theories on marketing in order to filter out clients whose philosophies didn’t mesh with their own; if the clients did not agree with the concept of marketing as a conversation, the founders would decline to work with them. The discussion turned into the 95 theses of the Cluetrain Manifesto, which was kicked off by Chris Locke’s statement from the everyday citizen’s point of view, “We are not seats or eyeballs or end users or consumers. We are human beings – and our reach exceeds your grasp. Deal with it.”

SXSW Interactive: Serious Games for Learning

March 12, 2006 / Dee Cook

ARGN at SXSW

This afternoon’s South by Southwest Interactive panel entitled Serious Games for Learning provided a fascinating look at how immersive gaming is bringing new opportunities into learning environments.

Moderator Jim Brazell from the IC^2 Institute opened the program with a reference to how quickly technology has developed in the last several years. In 1995 there was a Teraflop Challenge, asking supercomputer manufacturers to develop a computer which was capable of teraflop operations (one trillion operations per second). At that time, the cost to upgrade a computer to that capability cost $100 million. Today, the XBox 360 is teraflop-capable and has a MSRP of $299.99. He projects that by 2011, a teraflop computer will cost one dollar.

SXSW Interactive: Designing for Global and Local Social Play

March 11, 2006 / Dee Cook

ARGN at SXSW

Danah Boyd moderated a panel consisting of Irina Shklovski, Amanda Williams, and Liz Lawley (stepping in for Jane McGonigal, who was home sick with pneumonia) entitled Designing for Global and Local Social Play this afternoon at South by Southwest Interactive. The panel focused on why play is important and how new technology enables us to collapse the boundaries between local and global play.

Danah brought up the idea that the internet allows people from all over the world to talk to each other. However, those people are connecting to each other by using shared ties, be they geographical groups or on a more social level, such as sharing interests. She likes to modify her environment in a way that allows her to have more fun with it. The environment in which one plays can change the way one interacts with others.

The word “play” has multiple meanings – first is the obvious, recreation and fun-time. It can also mean slop or wiggle room. The two meanings are linked, according to Amanda Williams. You can’t have the first without the second. Recreational play requires the flexibility to push boundaries.

SXSW Interactive: The Wisdom of Crowds

March 11, 2006 / Dee Cook

ARGN @ SXSW

Editor’s note: ARGN is proud to bring coverage of the SXSW Interactive festival taking place this weekend. Staff reporter Dee Cook will be attending the event and sending us reports as she gets them. Check this site often for updates on SXSW and the connections to Alternate Reality Gaming as they happen.

James Surowiecki is a business columnist for The New Yorker and has also written a book entitled The Wisdom of Crowds. In his solo panel today at South by Southwest Interactive, he discussed why large groups of people are smart and why we should trust them.

According to Surowiecki, large groups of people are remarkably intelligent under the right conditions, and their potential has been greatly enhanced in the last decade from the rise of technology – most notably the widespread use of the internet. He gave several examples as proof: in a jellybean contest the crowd as a whole will do better than individuals; at a racetrack the odds very closely resemble a horse’s actual performance; when you search Google, relevant pages are usually closer to the top of the results listed. All of these things are brought about by collective intelligence. It is a mistake, he argues, to rely solely upon experts, who don’t have a good grasp of where their weaknesses and blind spots lie (with the exception of bridge players and weather men).

I Love Bees Two

March 7, 2006 / Jonathan Waite

Rumors have been running rampant on various gaming forums of late concerning the emergence of ilovebees2.com, which popped up on our radar sometime last month. While speculation about what the site might be connected to is a hot topic at the UnFiction forums, we have information from a source that the campaign is not connected or related to 4orty 2wo Entertainment, the company behind the original I Love Bees game. As well, Bungie has offically denied any involvement with the web site (3rd paragraph of link). Current speculation points to a fan-based game related to The Elder Scrolls IV: Oblivion, which ships on March 20th, as much of the content is related to the Elder Scrolls universe.

IDEAS Festival 1906

March 3, 2006 / Carie Ward

A new mini-campaign, IDEAS Festival 1906, has appeared in recent days, in part to promote the Indiana IDEAS (Interactive Digital Environments Arts and Storytelling) 2006 Festival at Indiana University.

Your mission, should you choose to accept it, is to assist Time Corps Detectives in tracking down one Silas McGuffin. Mr. McGuffin has been performing unlicensed Chronal Travel and has conspired to commit WWI. It seems there was an incident involving a bakelite penny, a train, and a bunch of corn resulting in Panama declaring war on the United States in 1906. Oops.

I have it on good authority from a Time Corp Detective on conditions of anonymity that we should be able to solve this case in about a month. Any interested parties should visit the briefing center sooner rather than later if they wish to help find the time-jumping madman.

IDEAS Festival 2006 will be held Saturday April 1st, 2006 at the Radio-TV Center, Indiana University Bloomington. From 10am to 5pm there will be a juried show of “digital and interactive works in sound, animation, video, 2D and 3D graphics” followed by the Keynote Address by Bob Cesca of Camp Chaos Entertainment, Inc.