Ahoy! Last July, Netflix released a teaser trailer for Stranger Things season 3…by releasing a period-appropriate commercial for Starcourt Mall, a recent addition to the town. Why worry about multi-dimensional portals to hell dimensions that might lie dormant under the town when thriving businesses like Sam Goody, Waldenbooks, and Chess King are just a stone’s throw away? The only direct reference to prior seasons of Stranger Things that appeared in the trailer was the reluctantly chipper appearance of Scoops Ahoy ice cream parlor employee Steve Harrington, forced to cover up his signature hair for the sake of American capitalism. With Scoops Ahoy featuring so prominently in early marketing for the show, it was only slightly surprising to learn that Netflix partnered with Baskin Robbins to create Scoops Ahoy pop-up locations in Burbank and Toronto to bring back a taste of the 80s for fans of the show. The fact that these pop-up shops served as the trailhead for a binge-worthy alternate reality game that mixed spycraft and ice cream? That was the real surprise.
The Rocky Road to Scoop Snoop: All Aboard the USS Butterscotch
The new season of Stranger Things premiered on July 4th, but Scoops Ahoy was open for business two days earlier – so when Buzzfeed’s Crystal Ro went to the Burbank location, Ro knew enough to be suspicious of the morse code appended to the tub of U.S.S. Butterscotch ice cream and the Russian cipher wheel innocuously placed on the plexiglass. Players extracted the password CEREBRO from the phone call and received the instructions ‘SSH 220.127.116.11 -p 1985’, but were asked to return on July 5th. Once the first episode dropped, players realized that the password to get through to the next stage of the game was the name of Dustin’s communications system.
Outside of the brief mention of CERBERO and thematic similarities, the Stranger Things ARG is something that runs in parallel with the new season of the show, so players didn’t have to binge-watch the full season before diving into the show’s companion game. However, the rest of this article will dive fairly deeply into an experience that is still available as a single-player experience, so be warned.