Four days before Christmas, fans of alternate reality games got an early present. A member on the Unfiction forums noticed a strange new video and from there, it seemed that a new ARG had begun. The video, an eerie clip that showed a group of German explorers discovering and being attacked by a partially buried television, got the attention of the message board members who looked towards commandervideo.com for answers.
At the apparent trailhead web site, the rabbit hole wound further down as players began getting correspondence from a being named CommanderVideo, a professed alien life form approaching earth and in need of help. Just as it appeared that the puppet masters were prepared to reveal to gamers the reason for the viral campaign and the ARG that grew out of it, a player found a scan of a recently released Nintendo Power article that did the job for them.
While the Internet gives life to ARGs, it also has the power to take that life away, and the scanned article contributed to this game’s premature end. The Nintendo Power article killed the ARG as it exposed the game CommanderVideo was marketing, Bit.Trip: Beat, and this left players upset and frustrated. The players were not alone in their disappointment as Gaijin Games, the game’s creators, were also frustrated with the premature reveal. With the game effectively over, players questioned what went wrong.
Alex Neuse, the CEO of Gaijin Games, was kind enough to answer those questions and discus the promising ARG, its abrupt demise, and the upcoming release of Bit.Trip: Beat for ARGNet.
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