Tag: Blitz: The League

Blitz League: Is it ARG, or just G?

ithurts.jpgTwo weeks ago we reported on the possiblity of an ARG centered around an upcoming football console game entitled “Blitz: The League“. Sadly, after watching the site since then, I just don’t think there is an ARG there. In fact, I don’t even know if there is any real marketing here. It’s like they couldn’t settle on a concept, and that bothers me. Whether this was to be an ARG, or simply an alternate reality without any intent of a game at all, it doesn’t live up to the vaulted standards that modern marketers must abide by, if not exceed, these days. It’s kind of sad, because this looks like it could be something fun, if done properly.

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Blitz: The League Launches Possible ARG

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Another company jumps into the ARG marketing fray: Gamespot reports that Midway Games has launched an Alternate Reality Game to promote its upcoming game, Blitz: The League. In addition to the main site, there are also BlitzNewz and Red Dog Down. While some hardcore ARGers have expressed disappointment with the simplicity of the puzzles, it’s possible that things could heat up down the road.

Discussion at Unfiction.