Wow, October already? Thankfully, not much has happened in the past couple of weeks that would be noteworthy for reporting here. I wonder what’s going on in the world of alternate reality gaming lately? Let me just check this… email inbox I have over here… and… oh. Wow. Really? All of that happened in the last 14 days? Huh. (Yes, I’m a little late on reporting a few recent developments, so let me jump right into it.)
The Lost Experience, the three (or five, depending on the source) stage ARG which began in early May with mysterious television advertisements, concluded on September 24th with a live radio transmission. In the weeks leading up to the end of the game, players were encouraged to visit real world locations for Apollo Bars, chocolate treats that held special codes on their wrappers which were supposed to lead players to the last section of the game, but instead, were simply, “attached to a time function, so the amount of codes entered were just a function of time until the end,” according to Ryan, a TLE player. Codes that did work, however, were found on various web sites, in magazines and through advertisements, and those codes led to video snippets when, reassembled in the correct order, gave players answers about the TV show’s mythology, including the importance of “the numbers” within the context of the show. Overall, the experience was appreciated by the majority of its participants, but some felt that the interactivity waned in the latter stages of the game, leading to a drop in interest. There are rumors about another TLE installment to begin later this year, when the TV show takes a short hiatus in the U.S. and Canada, so keep your eyes and ears open if you are Lost fan.