Edoc4.jpg“Psssst! Hey, you. Look at this!” Your head turns at the sound, only to find your eyes landing on some punk lifting up his shirt. Repulsed, you start to turn away and return to your daily machinations, hoping to some how erase the image of pasty tummy skin poking out at you, but something makes you look again. Is it your love for a human train-wreck, or your fascination with anyone willing to flash a complete stranger on the street? If you’re seeing the same thing I am, it’s neither of the above, but the inner-shirt code on a piece of EDOC Laundry.

Anticipated for months, the EDOC Laundry game rushed to the stage to belt out its ARG rock this week with a preview of the next season of clothing, two new websites, and more mystery swirling around its characters. Also new to EDOC Laundry is the unveiling of their eStore, where customers can purchase clothing online directly from EDOC. (Note: The stock is currently low, but a new shipment is expected in about 2 weeks. Backorders will be available on items expected to arrive soon. Check back often for updates. Also, despite earlier reports of tiny tiny fetally-sized shirts, the EDOC items have been resized to be more generous.) The shirts are beautifully made, the caution to detail in each print showing through with quality, and the designs are unique, striking and, speaking of the women’s articles I have, flattering. The preview of the Fall/Winter catalog appears to improve upon an already distinct brand, adding more depth to their offerings (zip hoodies, jackets, and sweaters for both sexes) and designs that are even more rich in detail. Rumors swirl around the future clothing offerings by EDOC, suggesting experiments with glowing dyes and messages that reveal themselves only after the shirt has spent a few turns in the laundry machine. Maybe if I’m lucky, my wish for flip-flop sandals that mark a coded footprint in the sand won’t be too far away from realization.

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