The white-hot spark of a YouTube user named LonelyGirl15 has set the dry timber of the summer Internet community ablaze. Ostensibly the video blog of a teenaged American girl named Bree, the 23 videos posted so far have chronicled a budding romance with a boy named Daniel, but there’s a twist: Bree’s family is very religious, she is home-schooled, and she has pledged a “purity bond” with her father. Even stranger is the fact that Bree’s religion is never named, and in fact on various comments on YouTube she has said that it is not mainstream – “We’re not Christian or Buddhist or Hindu or anything like that.” There’s also a mysterious picture of famous occultist Aleister Crowley on Bree’s bedroom wall, above a candelabra which she’s vehement that Daniel not light. And wait – that Crowley picture is new – it used to be something else (could that possibly bear a resemblance to Baphomet?) A dark twist, indeed.
Buzz has it that the videos are too pat, too scripted, and too professional looking to be anything but some sort of viral campaign. Indeed, the clues are there. Bree initially gained an audience by making engaging and humorous videos featuring popular YouTube users. She’s very cagey about revealing any personally revealing information about herself, often completely dodging uncomfortable questions. Perhaps more telling is the fact that a vanity website under her name was registered on May 12 – almost two weeks before she showed up on YouTube. Those following the saga wonder how she knew she would become an Internet sensation before posting a video (her excuse: Daniel did it to tease her).