Dark Knight | ARGNet: Alternate Reality Gaming Network

As our planet careens into yet another lap around the Sun, puppetmasters are waiting gleefully in their lairs, cackling behind their respective curtains, fingers poised to hit the big red LAUNCH button at the stroke of midnight on January 1, 2008. All around the world, ARG players will be clinging to their F5 buttons or obsessively checking their email for the new year’s first hint of activity in the world of chaotic fiction. January’s schedule is crowded with launches, relaunches, and continuations of new and ongoing games and experiences.Â We’d like to give you a quick peek at what’s in store for you in 2008.

The Lost Experience â€“ Relaunching 12/31/07
A press release on the ABC media website declared that on December 31, Oceanic Airlines would be resuming flights service to several cities. Contact your travel agent now!

What is this Game? – Launching 1/1/08
What is this Game?, an ARG and contest promoting What is this Movie? by Staff of the Magi Productions, begins on 1-1-2008 at midnight. Players may register here to participate (must be 18 or older by January 1, 2008). According to Magi’s press release, “What is this Game requires player interaction, quick thinking, puzzle solving skills, countless hours of dedication, and in the end a journey to the Grand Prize.”

QU13E
Last Halloween, QU13E rose from the grave. A few members of unFiction began exchanging emails and receiving clues from QU13E’s shadowy inhabitants. After solving a puzzle in the source code of the QU13E website, players noted that 1/1/08 was set to be the launch day of this mysterious game.

The Dark Knight
Who knows what the Joker’s next prank will be? This time, it might be PIE! The next phase of The Dark Knight kicks off early in the new year, so keep your eyes peeled and your forks at the ready.

Cloverfield
ZOMG! 1-18-08 is less than three weeks away! Avid followers of Cloverfield’s viral marketing will finally get to experience the Cloverfield monster on the big screen.

Eldritch Errors: Book 3
What lies ahead for the Sentries and the Dreamers in a post-Scream world? No exact date has been hinted at for the opening of Book 3, but players speculate that new activity on Eldritch Errors will begin sometime in the new year.

It’s been a while since we’ve reported on the alternate reality game for the upcoming movie The Dark Knight, but that doesn’t mean that the action has stopped. In fact, on December 4th, after a long trail of tasks, websites and information spawning from a Halloween countdown from late October, fans of Batman and players of the marketing campaign were treated to a day-long, frenzied scavenger hunt set up by “the Joker”.

At noon EST, the mysterious countdown that was previously featured on Whysoserious.com was replaced by a strange carnival-style booth, in typical Joker fashion. A note attached instructed viewers to travel to specific real-world addresses to pick up a ‘very special treat’ under the name Robin Banks (get it? Robbing Banks? hahaha!)

Players quickly determined that the addresses were bakeries, strewn across the United States. At first, six addresses were attached to dirty stuffed animals hanging in the booth, but every hour on the hour, another five to seven addresses were hung. Within five hours, all twenty-two addresses had been revealed, as players scrambled to each location to pick up the ‘treat’.

It was discovered that the Joker had left cakes at each bakery, and lo and behold, the cakes had phone numbers written on them in icing! Even more interesting was how, when the number was called, the cake itself rang! Players found that after digging furiously into the cake, there was an evidence bag filled with goodies – a cell phone and charger, a Joker playing card, and a note which instructed the person to call a different phone number.

Once all the cakes had been found and the phones had been used to call the new numbers, the game page opened to reveal the new Batman: Dark Knight movie poster, and another special treat – invitations to IMAX screenings in five cities (New York, Philadelphia, Chicago, Los Angeles, and Toronto) on Thursday and Friday night, Dec 6th and 7th.

Tag: Dark Knight

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