“You have built a community in Grayson’s name and created cameraderie in his image. That this continues to be his legacy so many years after his vanishing is all he ever hoped for.” After digging a hole 27 paces away from a rock in Zion National Park (located at N 27’10.043″ W 113’10.650″), Laura Hall unearthed a letter bearing those words, along with a check for $100,000. This marked the conclusion of Levi Strauss’ cross-country treasure hunt that spanned the American countryside over six weeks.
It all began with a package asking the question “Who was Grayson Ozias IV and where is his fortune?” Over the next few weeks, players learned about the mysterious Grayson Ozias through a series of recordings left on wax cylinders. The messages allowed players to retrace Grayson Ozias’ journey to thirteen destinations across the country. At each location, they picked up artifacts from Grayson’s travels and met with a variety of challenges, including puzzlesolving in a county jail, strumming on a washboard while singing “When the Saints Go Marching In”, and telling tales by a campfire. After retracing Grayson’s steps, the first 100 players to correctly complete a quiz received the final clue to $100,000 in buried treasure. As the first to unravel the clue, Laura Hall received the honors of digging up Grayson Ozias IV’s fortune.