Not only was it a tight box office for Hellboy II, releasing just one week before Batman: The Dark Knight, but the alternate reality game running in its shadow was also competing against TDK’s massive viral campaign. As a result, the game, which was a joint venture between Hellboy II director Guillermo del Toro and Double-20, found itself flying in under the radar for the most part. However, the community following it very much enjoyed it, myself included. There is, however, still one minor piece of content that never got a chance to see the light of day, which is revealed at the end of this article.
For those unfamiliar with Double-20, they were part of the team that created the alternate reality game known as Ocular Effect for ABC Family’s Fallen last year. For this campaign, the story focused on Lexi Lloyd, a girl who loves fairies and whose father disappeared years ago. Living with her mother, Lexi worried about a cat she had found and returned to a mysterious old lady, was bothered by prank calls and a stalker on YouTube, and was eventually led to try to contact her father.
Action also revolved around an organization named HETFET, an acronym for Humans for Ethical Treament of Fairies, Elves, and Trolls. Backed by Guillermo del Toro himself, HETFET ran rallies in a couple of cities to bring awareness to Troll abuse, and was instrumental in bringing down Augustine Pharmaceuticals – the creator of the miracle “anti-aging drug” Uthyntrol, or “glamour” as described in Hellboy II.