Tag: HETFET

Tying up loose ends in fairyland

HETFET logoNot only was it a tight box office for Hellboy II, releasing just one week before Batman: The Dark Knight, but the alternate reality game running in its shadow was also competing against TDK’s massive viral campaign. As a result, the game, which was a joint venture between Hellboy II director Guillermo del Toro and Double-20, found itself flying in under the radar for the most part. However, the community following it very much enjoyed it, myself included. There is, however, still one minor piece of content that never got a chance to see the light of day, which is revealed at the end of this article.

For those unfamiliar with Double-20, they were part of the team that created the alternate reality game known as Ocular Effect for ABC Family’s Fallen last year. For this campaign, the story focused on Lexi Lloyd, a girl who loves fairies and whose father disappeared years ago. Living with her mother, Lexi worried about a cat she had found and returned to a mysterious old lady, was bothered by prank calls and a stalker on YouTube, and was eventually led to try to contact her father.

Action also revolved around an organization named HETFET, an acronym for Humans for Ethical Treament of Fairies, Elves, and Trolls. Backed by Guillermo del Toro himself, HETFET ran rallies in a couple of cities to bring awareness to Troll abuse, and was instrumental in bringing down Augustine Pharmaceuticals – the creator of the miracle “anti-aging drug” Uthyntrol, or “glamour” as described in Hellboy II.

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Fish Mongers, Fairies and Fragglewumps, Oh My!

HETFET_Save_the_Trolls-square.gifWriter/Director Guillermo Del Toro recently ‘came out’ as a member of an organization called HETFET – Humans for Ethical Treatment of Fairies, Elves, and Trolls. It’s an organization dedicated to tracking down those who would seek to harm FETs, and bringing justice upon them. Guillermo’s upcoming film Hellboy II, is an effort to recognize FET rights, and raise awareness for HETFET’s cause. If you join them, you may receive a support package!

But it goes deeper than that. Recently some strange videos have surfaced of what appears to be people traveling through gateway-looking graffiti sprayed at the foot of cement walls. And HETFET knows something.

Cryptic emails were received by fans of GDT, containing hints that eventually led to a Secret Device – also linked from HETFET’s homepage. The device is locked with 10 combinations, which are being found in various places connected with HETFET and Guillermo. The first combination – the release date of Hellboy II in theaters (7/11/08) – provides a poem with highlighted letters, roughly spelling out a website, which introduces us to Lexi Lloyd.

Lexi loves fairies.

She also just began her first Youtube VLOG.

Watch Lexi as she vlogs about her life, and shares strange mysteries surrounding a cat, her dreams, her father who went missing years ago, and other cryptic YouTube stalkers like ‘dutchfelines’ and ‘aSmarmyYeti.’

Find out more about PANATROG, a mysterious organization also revealed by the Secret Device. What does the military have to do with PANATROG? Why are PANATROGs training videos so fun to watch? Why is Lexi involved, and what’s the mystery of these “gearways?”

“The Secret Device” is a promotional campaign for GDT’s movie (they’d have you believe) Hellboy II: The Golden Army, coming to theaters July 11th. The locks are phases in the plot leading to the movie, with a contest as a reward for those who follow through to unlock the 10th combination by the deadline of June 10 – which is 11 days from the time of writing. The two winners of the random drawing will each receive tickets for two to take a 3 day trip to Los Angeles for an exclusive fan preview-screening of Hellboy II hosted by Guillermo Del Toro. For more info, visit the HB2 Production website.

The contest is a nice bonus, and the story isn’t hugely complex or long either – so there’s plenty of time to catch up and unlock the 10 combinations along with a world of fantastical, strange creatures and trolls before June 10th. Heck, even if it’s just to help another cute, innocent girl.

Save the Trolls!

HETFET.org
Lexi Lloyd’s website

Unfiction discussion
In-game Forums at HETFET
Player Wiki
Player Blog

Official HB2 website