“¿Donde parke mi Civic?”
No, this isn’t a scene from the Spanish remake of Dude, Where’s My Car: it’s the call to action for an online puzzle hunt featuring champion Luchador Cesar, whose 2012 Rallye Red Civic Coupe went missing prior to his title match with el Burrito Caliente. As the online quest’s video explains, “the shiny red Civic Coupe was last spotted on YouTube but of course, by now, could be anywhere out there on the world wide interweb.” Complete the 25 puzzles, and you could win Facebook Credits, Amazon music downloads, and even brand new Honda Civic LX Sedans for you and your “bestie.”
Upon starting the Super Civic Quest, players are asked to join the team of one of five eccentric and distinct characters: Jack the Urban Woodsman, Mitch the Zombie Salesman, Teeny the college coed Monster, Aiko the Ninja, or Cesar the Luchador. Players are then asked to hunt through an impressive array of partner sites: expanding beyond the Facebook-YouTube-Twitter social media triumvirate, puzzle content has infiltrated sites like Pandora, Yelp, FailBlog, Foodily, I Can Has Cheezburger, and The Daily Monster. Custom microsites ask players to wear an augmented reality Luchador mask, download ringtones, monitor an online security camera, and read an eBook.