Transmedia storytelling was well received at this year’s International Digital Emmy Awards.Â Primeval Evolved and Reservoir Hill received Emmys for their innovative storytelling, while Heroes creator and executive producer Tim Kring received this year’s Pioneer Award at the award show in Cannes.
This past year has been particularly goodÂ for Primeval Evolved developerÂ Hoodlum. In September, the Australian digital entertainment company took home a Primetime Creative Arts Emmy for its work on Dharma Wants You, the third alternate reality game for ABC’s hit dramaÂ LOST. Earlier tonight, Hoodlum added another Emmy to its growing collection, as the Primeval Evolved experienceÂ won the International Digital Emmy for “Best Digital Program: Fiction.” The campaign allowed players to join the Anomaly Research Centre (ARC) team from ITV’s drama Primeval.
UK residents can still experience the Primeval Evolved interactive drama, a series of ran concurrently with the third season of Primeval. Each chapter of Primeval Evolved is preceded by a recap of the previous episode of the television series, before allowing players to begin the adventure. In addition to a series of online games creating a framework for the story, the series featured Temple TV: In Living Connor, a series of videos filmed by series regular Connor Temple, played by Andrew Lee Potts.
ITV recently announced that Primeval has been picked up for two more seasons starting in 2011 on ITV1 and Watch. Congratulations to ITV, Hoodlum, and Impossible Pictures for their International Emmy win.
Congratulations also go out to Reservoir Hill for securing New Zealand’s first International Emmy. The interactive web series picked up an Emmy in the “Digital Program: Children & Young People” category. At the end of every Reservoir Hill episode, viewers had the opportunity to text in suggestions to influence the course of the story. They could also interact with the main character through weekly video blogs and through her Bebo page. New Zealand viewers can still enjoy the Reservoir Hill web series at TVNZ Ondemand.
Tim Kring receivedÂ the 2010Â Visionary Prize at the awards, honoring his contributions to the field of digital entertainment. International Academy of Television Arts & Sciences President and CEO Bruce Paisner noted, “Tim Kring is a masterful storyteller and the Heroes Evolution digital experience is the ultimate showcase for successfully integrating technology and content.” As the Visionary Prize recipient, Kring delivered a keynote address earlier today to MIPTV conference delegates.