Yesterday, the BBC Alternate Reality Game, Jamie Kane and the presumed viral marketing use of Wikipedia, the online encyclopedia that anyone can edit, hit several popular weblogs including BoingBoing and Slashdot. Two entries were found, one for Jamie Kane and the other for the fictional band Boy^d Upp. Both entries presented the fictional characters as real entities and made no mention of the Alternate Reality Game. It was later discovered that the entry for Boy^d Upp originated from within the BBC.
Jamie Kane, the Alternate Reality Game designed by the BBC, has moved out of beta stage and officially launched yesterday. According to the Jamie Kane website, players can get involved in in the ‘part game, part drama, part murder mystery’ through various methods, including finding clues in message boards and emails, and interacting with characters with a proprietary Instant Messaging system. There is even a cell phone interactive component for ARGonauts living in the UK.
The BBC has announced today that it is accepting beta testers for its upcoming alternate reality game Jamie Kane. The game is aimed at a teenage audience and revolves around the search for a missing popstar.
Those who are familiar with alternate reality games may be a little surprised by the lack of stealth here, but Jamie Kane is treading into new territory in numerous ways. This game, while employing classic ARG elements, will be aimed at a primarily teenage market, so the plot and puzzles will be targeted accordingly. In addition, it won’t be played in real-time, so that players may begin at any time and all have the same experience. Nevertheless, Jamie Kane will employ numerous websites, emails, mobile phone alerts, videos and instant messaging to help players discover what happened to their favorite pop-star, Jamie Kane.