Tag: jane mcgonigal (Page 3 of 6)

A-Mazing Event in San Francisco

April 22, 2008 / Sean C. Stacey

When in danger or in doubt, run in circles, scream and shout. –R.A.H.

Over fifty people gathered at Sutro Heights Park in San Francisco this past Sunday to practice the ancient sport of “Labyrinth Running” which, according to the recently-launched Alternate Reality Game, “Find the Lost Ring,” was lost in 393 A.D. when Theodoseus banned the Olympic Games. Find the Lost Ring is an ARG designed to promote the upcoming Olympic Summer Games in Beijing, China in August, and is sponsored by the McDonald’s Corporation. It officially launched on March 3, 2008, shortly after trailhead clue packages were received by various ARGonauts and media sites.

The ARG is conducted in several languages and has gained popularity all over the planet. It was reported that at least two other training events were taking place that day in other parts of the world, including in Brazil, which country holds one of the largest interested groups of players of this game that isn’t a game. It is scheduled to run through to the closing ceremonies of the Olympics on August 24, 2008.

Although the event was organized by two players, Tom Bullock (aka Ariock) and Lenore Henry (aka hmrpita), it was also acknowledged by the game, and an in-game character named Kai announced early that he would attend the practice run. Lead designer and avant-gamer Jane McGonigal also appeared at the event and offered to help organize and referee the training.

Video Games and ARGs – What Can they Learn from Each Other?

March 15, 2008 / Brandie Minchew

Note: This article covers two SXSW Interactive 2008 events: Cross-Media Cross-Pollination: Mashing Up Video Games and ARGs (Saturday, March 8th, 3:30-4:30 p.m.), and its follow-up, Core Conversation: What Can the Video Games Industry Learn From Alternate Reality Games? (Monday, March 10th, 3:30-4:30 p.m.).

A last-minute change in programming on Saturday, March 8th, at SXSW Interactive 2008 brought together familiar faces from the Alternate Reality Games development community: Dan Hon of Six to Start, Tony Walsh of Phantom Compass, and Dee Cook, a freelance writer and designer who has written and developed content for games such as “The 4400” Extended Reality, World Without Oil, Unnatural Selection, and many others. Hon, Walsh, and Cook presented the panel “Cross-Media Pollination: What Video Games can Learn from ARGs”. The follow-up conversation on Monday afternoon with Steve Peters from 42 Entertainment, and input from Jane McGonigal, Ken Eklund, Hazel Grian, and others, rounded out Saturday’s panel.

Currently one of the most popular past-times world-wide, video games have an audience both extensive and diverse. Gamers are consistently asking for more from game designers – better AI, more content, more interaction, more story and narrative, more immersion. What can Alternate Reality Game designers learn from video game design and the needs of video game players (many of whom also play ARGs), and what elements of ARGs might video game designers consider when making games for gamers in a world of rapidly-evolving technology and techno-culture?

The panel opened with the question: what elements of ARGs might interest and engage video gamers? “I Love Bees”, a well-known ARG, tapped into the fan base of Bungie’s Halo video game by providing a glimpse into Halo’s (and its predecessor, Marathon’s) detailed backstory. Many Halo players enjoyed ILB because of the opportunity to explore more of that game’s mythology. The puppetmasters presented a Halo story that the players could interact with in a different way, affecting the game not by moving the controller but by problem-solving with other players, answering payphones, emailing the Sleeping Princess, and convincing an AI that they were, in fact, human, and one of her crew.

Perhaps, Steve Peters pointed out in Monday’s follow-up conversation, cross-media is one answer to a demand for more interaction and individualized response. A player’s progress through a game could be tracked, with content delivered not only through the console but also through SMS, phone calls, or even the post office! Similarly, Tony Walsh raised the idea that ubiquitous computing, the imperceptible integration of computing systems and functions into every day life, might indeed be the next game platform, heralding the end of the “couch-potato” gamer.

The Lost Ring: Taking the Blindfold Off

March 5, 2008 / Michael Andersen

It’s been three days since Find the Lost Ring launched with a fanfare of posters and yarn. Since that time, players and puppetmasters alike have been busily fulfilling the prophetic messages written on vintage Olympic postcards. The game traces a story fraught with mystery and intrigue across the globe in so many languages, you’ll be glad you studied Esperanto in university. You did study Esperanto, didn’t you?

If you’ve been reading ARGNet recently, you might be able to guess one of the developers behind the curtain. However, it’s now official. According to the Lost Ring development team,

The Lost Ring is a global alternate reality adventure created in partnership between McDonald’s, AKQA and Jane McGonigal. Designed in collaboration with the IOC, The Lost Ring invites players from across the globe to join forces online and in the real world, as they investigate forgotten mysteries and urban legends of the ancient games. The Lost Ring recognizes McDonald’s historic sponsorship of the Olympic Games, and brings the spirit of the Games to people around the world.

Jane McGonigal adds that she is “so thrilled to be collaborating with these organizations to create what we hope will be the most global ARG, ever. This is really a dream project for me – we are bringing together the two kinds of games, ARGs and the Olympics, that have the power to engage and unite people all over the world.” So far, the game is succeeding admirably, with characters interacting with players in English, Spanish, German, French, Portuguese, Mandarin, Japanese, and Esperanto.

If your curiosity is piqued, a brief review of what’s happened so far is waiting for you after the jump.

Harvard Business Review: ARG Business is Good Business

January 25, 2008 / Michael Andersen

The Harvard Business Review has spoken: alternate reality gaming may very well be the future of business. As part of its annual “Top 20 Breakthrough Ideas” issue, the magazine addressed the potential of alternate reality gaming to reshape the business world.

The article, written by Jane McGonigal, addresses the benefits of capitalizing on collective intelligence in the workplace. No stranger to forecasting the future, Jane predicts that

eventually, games will become the go-to tools for launching internal initiatives, or they will rally global teams of outside â€œexpert playersâ€ to engage in business forecasting. Ultimately, ARGs will involve customers in inventing new products and services or in testing companiesâ€™ market assumptions.

In the article, Jane pulls on her experience behind the scenes with World Without Oil to demonstrate the potential of the genre. During the alternate reality game, players faced with a peak oil crisis sent in over a thousand blog posts, videos, podcasts and other submissions chronicling the potential effects and evaluating potential alternative strategies during an oil crisis.

So it’s time to clean up your resumes, spruce up your cover letters, and add a section for ARG experience — because the new media literacy you develop with every passing cipher you solve and each domain registration you pull up might help land your dream job someday.

Rolling Out a Few New Projects: Six to Start and the Channel 4 New Media Lineup

January 10, 2008 / Michael Andersen

Mind Candy may have pulled the plug on Perplex City, but the Hon brothers are back to work at a new company, Six to Start Limited, returning to work on alternate reality gaming. According to Adrian, the name “Six to Start” refers to the classic board games that required players to roll a six before commencing play. Adrian and Dan will be joining forces with James Wallis, the former director of Hogshead Publishing, a hobby-games publisher that you might recognize as one of the expert judges for Let’s Change the Game.

One of the first projects for Six to Start is code-named “The Ministry”, an ARG taking place within a fictional social network. The game is part of Channel 4’s effort to provide engaging educational content to 14-19 year olds. According to a Channel 4 press release, “The Ministry” will be

an online networked game exploring how online privacy and identity apply to real world situations. The game will challenge players to discover how much trust matters online: when you might not know who you’re dealing with, and when information posted online remains persistent and public. Players will network, collaborate and challenge each other from within a fictional social network, using identity as a weapon, and privacy as armor.

In addition to “The Ministry”, Channel 4 will be sponsoring an ARG project by Oil Productions code-named “Route” that focuses on cartography, geography, and genetics, and numerous other cross media experiences. These alternate reality games are part of a larger push by the station to provide educational content to teens through a variety of serious games and new media productions. Alice Taylor, the commissioner for the projects at Channel 4, may be familiar to video game fans through her blog or her work at Kotaku.

Six to Start is currently looking for an experienced Alternate Reality Games producer to round out their staff, although with an application deadline at the end of January, you’d better hurry if you’re interested. As a reminder for our bilingual readers, Jane McGonigal is also looking for a “jr. puppet master” for an upcoming project. In the meantime, I’ll be waiting patiently for a lucky roll of the die to start up one of these exciting new projects.

Tinkering in the “Secret Office”: Another Jane McGonigal Project

January 2, 2008 / Michael Andersen

In a recent post on Avant Game, Jane McGonigal mentioned she is hard at work on a super secret project that will funnel ” happiness hacking, collaboration superpowers, amplified individuals, and collective intelligence gaming”, using “a lot of new high-tech toys and tricks”. While Jane didn’t elaborate further on the project, numerous job postings online by Jane and another, as-yet-unidentified team member searching for a bilingual community-organizer-slash-puppetmaster indicate we may find Jane’s “secret project” is an alternate reality game that will run for around six months, starting in February.