With an increasing number of television shows extending their worlds onto the web, it seems worthwhile to start asking for whom the extended experiences are intended. In the case of the online experience for John From Cincinnati, it appears that this is a bonus for people who are already fans of the show. While it seems unlikely to attract any new devotees, there isn’t necessarily anything wrong with that, at least from a player point of view: it’s nice to think that maybe the makers of a show are appreciative enough of their fans to want to play with them outside the confines of the TV set.
In brief, John From Cincinnati is “surf noir” series from the maker of Deadwood, about a brittle family of surfing superstars and a strange young man who appears and turns their lives upside down.
Via Game Tip, ARGNet received word that HBO was doing something interesting with a promo site, johnmonad.com. Clicking repeatedly on the “Help” button generates an increasing number of search terms and objects floating around your screen until you’re told, “That’s all the help you’re going to get. There’s more out there. Start Searching.” However, the interface seems pretty intelligent — entering your own search terms nets results that usually seem on-target. There’s definitely something to put together, here, but I’m not conversant enough in the show’s mythology to have any idea what it is.