Last week, a series of flyers started popping up around Nashville, featuring an image of a door, alongside the suitably vague message: “ARE YOU LOOKING FOR SOMETHING? Perhaps it’s this.” The bottom of the flyer was filled with tear-off strips, all bearing the same GPS coordinates. The handful of brave and curious passerby who followed the trail were rewarded with a business card introducing them to the organization behind the experience: Mysterious Nashville.
A Little Less Mysterious: Unearthing the First Cache
On Sunday May 2nd, Eva Snyder discovered one of the flyers in Nashville, and tore off a strip with the coordinates: 36.1815368, -86.7361754. After doing a little online reconnaissance, she made a rainy day excursion to the location along with her fiancé and her extremely cute dog. Upon reaching the location, they found a lockbox near a drainage ditch, with a follow-up message: “Open the box. Take one. Leave the box.” Inside, they found a baggie filled with business cards featuring an iconic black door with an eye on it. The back side of the card had a QR code, along with the text “There are no secrets that time does not reveal”.
Around the same time, Ashley Locke received an Instagram DM from MysteriousNashville, linking her to the same GPS coordinates after opening up the conversation with two wide open eye emojis – “👁️👁️”. She made the trek out with her boyfriend, and claimed another one of the cards before posting a video of the experience. Over the next few days, more people made the trip out to a random drainage ditch in East Nashville to claim their card, and receive an invitation to whatever came next, with many of them posting their adventure to TikTok.
While the MysteriousNashville social accounts previously featured the GPS coordinates from the flyers, they have since been updated to explain “There is nothing left at the coordinates”, so this initial phase has concluded. But while the initial entry point to the experience has been taken away, the Mysterious Nashville adventure continues on…
From Mysterious Nashville to Mysterious Website
While all the flyers sent curious Nashville-area residents to the same drainage ditch, the MysteriousNashville Instagram account featured a handful of creative locations the team hid their flyers, ranging from posting them on trees to hiding one inside a little library. Over the next few days, the MysteriousNashville TikTok account expanded on that theme, hiding flyers at evocative locations like the elevator of a building, near a park bench surrounded by natural stone walls, and even behind a graffiti-covered wall behind an abandoned train car.
At the time, visitors to Mysterious Nashville‘s social accounts had nothing more to go on. But people who visited the physical location and scanned the QR code were sent to MysteriousWebsite.com. The team behind Mysterious Nashville has since expanded access to the site, replacing the GPS coordinates on their social profiles with a link to the site.
The upper left corner of the website features an image of the door from the cards, while the upper right includes a link to the Mysterious Nashville Instagram account. Dominating the screen, an animated image of concentric triangles collapse and expand, growing whiter as they fade into the background. Once the triangles fully expand, the silhouette of a man casually strides across the triangles, before repeating the loop once more. A message in small text next to the Instagram link instructs visitors to “look below the triangle”. Doing so reveals the message “Odd things are happening in Nashville”, along with a signup form for updates on future events.Continue reading